Group 6

Mohit Singh Dharmsktu

Stu- The Maniac

Abhijeet Singh Rawat
Piyush Dargopatil

Driving the installs of

the game
Objective

To drive the installs of the game Stu- The Maniac by running a

social media campaign
The Idea

Key nodes in a small network can be leveraged to influence the

network evolution and expansion
Approach

Select of a medium- Facebook

Form of brand contact- Posts on Facebook Page
Run the campaign for a specific period of time
Strategy

Create a buzz around the game

Analyze the page data and identify the key players participating in
the campaign/influenced by the campaign
These key players represent our actual target audience
Target the actual audience (including the key players) through
deep links/install referrals
Offer rewards to early installers
SNA Tools Used

Gephi
Netvizz
Analysis

Modules?
Authorities?
Hubs?
Thank You!!!