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Chapter 10

Site Selection

RETAIL
MANAGEMENT:
A STRATEGIC
APPROACH,
9th Edition

BERMAN EVANS
Chapter Objectives
To thoroughly examine the types of
locations available to a retailer: isolated
store, unplanned business district, and
planned shopping center
To note the decisions necessary in
choosing a general retail location
To describe the concept of one-hundred
percent location

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Chapter Objectives_2
To discuss several criteria for
evaluating general retail locations and
the specific sites within them
To contrast alternative terms of
occupancy

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Overview
Step 1: investigate alternative trading
areas (Chapter 9)
Step 2: determine what type of location
is desirable
Step 3: select the general location
Step 4: evaluate alternative specific
store sites
Chapter 10 discusses steps 2-4

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3 Types of Locations

Planned
Isolated
Shopping
Store
Center

Unplanned
Business
District

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Isolated Stores
Advantages Disadvantages
* No competition * Difficulty attracting
* Low rental costs customers
* Flexibility * Travel distance
* Good for * Lack of variety for
convenience customers
stores * High advertising
* Better visibility expenses
* Adaptable * No cost sharing
facilities * Restrictive zoning
* Easy parking laws

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Isolated Stores
Advantages Disadvantages
* No competition * Difficulty attracting
* Low rental costs customers
* Flexibility * Travel distance
* Good for * Lack of variety for
convenience customers
stores * High advertising
* Better visibility expenses
* Adaptable * No cost sharing
facilities * Restrictive zoning
* Easy parking laws

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Isolated Stores
Large-store formats
Wal-Mart
Costco
Convenience stores
7-Eleven

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Figure 10.1 Site Selection and
McDonalds

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Unplanned Business Districts

Secondary
Central Business Business
District District

Neighborhood String
Business District
District

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Figure 10.2 Revitalized Central
Business District

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Figure 10.3 Unplanned Business
Districts and Isolated Locations

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Planned Shopping Centers
Advantages Disadvantages
* Well-rounded * Limited flexibility
assortments * Higher rent
* Strong suburban * Restrictions on offerings
population * Competitive environment
* One-stop, family * Requirements for
shopping association
memberships
* Cost sharing
* Too many malls
* Transportation access* Domination by anchor
* Pedestrian traffic stores
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Renovations to Sustain
Growth
The Florida Mall, Orlando, Florida
King of Prussia, Pennsylvania
Park Place, Tucson, Arizona
Roosevelt Field, Long Island, New York
University Towne Center, San Diego,
California

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Figure 10.4 Roosevelt Field

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Table 10.1 A
Characteristics of Centers
Features Regional Center
Total site area 30-100+
Total sq. ft. leased 400,001-2,000,000+
Principal tenant 1, 2 or more department
stores
Number of stores 50-100
Minimum # of people in 100,000+
trading area
Driving time of trading Up to 30 minutes
area
Location Outside central city on
highway

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Figure 10.5 Festival Walk:
Hong Kong Megamall

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Table 10.1 B
Characteristics of Centers
Features Community Center
Total site area 10-30
Total sq. ft. leased 100,000-400,000
Principal tenant Branch department store
Number of stores 15-25
Minimum # of people in 20,000-100,000
trading area
Driving time of trading Up to 20 minutes
area
Location Close to residential
areas

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Figure 10.6 CocoWalk:
A Life-Style Center

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Table 10.1 C
Characteristics of Centers
Features Neighborhood
Center
Total site area 3-10
Total sq. ft. leased 30,000-100,000
Principal tenant Supermarket or
drugstore
Number of stores 5-15
Minimum # of people in 3,000-50,000
trading area
Driving time of trading Less than 15 minutes
area
Location Along major
thoroughfare in single
residential areas

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Location and Site Evaluation

One-hundred The
Percent optimum site
for a
Location particular store

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Figure 10.7
Location/
Site
Evaluation
Checklist

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Pedestrian Traffic
The most crucial measures of a locations
and sites value are the number and type of
people passing by.
Proper pedestrian traffic count should
include
* age and gender (exclude very young children)
* count by time of day
* pedestrian interviews
* spot analysis of shopping trips

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Vehicular Traffic
Important for
convenience stores
outlets in regional shopping centers
car washes
suburban areas with limited pedestrian
traffic

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Parking Considerations
Number and quality of spots
Distance of spots from stores
Availability of employee parking
Price to charge customers for parking

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How Many Parking Spaces?
Shopping centers = 4-5 spaces per 1000
square feet of gross floor space
Supermarkets = 10-15 spaces per 1000
square feet of gross floor space
Furniture stores = 3-4 spaces per 1000
square feet of gross floor space

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Figure 10.8
Corner Influence and Old Navy

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Terms of Occupancy
Considerations
Ownership versus Leasing
Type of Lease
Operations and Maintenance Costs
Taxes
Zoning Restrictions
Voluntary regulations

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Types of Leases

Straight Lease
Maintenance-
Percentage increase
Lease recoupment
lease

Graduated
Net Lease
Lease

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