Industrial Goods

Types of Industrial goods

1. Installations
2. accessories
3. raw materials
4. manufactured parts
5. Supplies or consumables
6.Service
Characteristics of
industrial goods
1. Heavy investment in Industrial goods

2. Complex nature of products

3. Derived demand for Industrial goods

4. Limited number of Buyers

5. Inelastic demand
6. Buying is always a group process

7. Higher purchase value of industrial

goods

8. After-sale service of Industrial goods

9. Sellers reputation

10. Leasing
10. Leasing

11. Rational and not emotional buying

12. Greater awareness of the buyers

13. Shorter channel of distribution

Different types of buyers
of Industrial Goods
1. Those who buy components

2. Those who buy and install machines

3. Those who buy for resale