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Part I

greenpencils ltd
P. O. Box 4497600200 NAIROBI, KENYA
Tel: +254 (0)722330637/723670242
E-mail: info@greenpencilsltd.co.ke
Website: www.greenpencilsltd.co.ke
Who we are
Established in 2012

At Greenpencils Ltd, we believe in providing practical and responsible


solutions that benefit future generations and sustainability of our planet.

We manufacture high quality customized HB pencils made from recycled


newspapers. As a result we safeguard the environment and create
employment in the process, not just to anyone but the youth, women and
people living with disability.

We also manufacture Infinity Road Studs and its bonding agent - a first
time invention in Kenya by a Kenyan company. Its design introduces
global specs to the Kenyan road user with its super high reflective strip
and compression strength that exceeded 40 tons.

We are therefore not only a responsible company but also a Kenyan


Company motivated by profit to make the world a better place than we
found it.
How it all began
First Venture
Problem: Waste Management
Our Products

Product 1 Pencils

Product 2 Road Studs


Product 1:
Green Pencils

Safe
Eco-Friendly
Customizable
Affordable
Durable
Our Solution
Reducing need to cut down trees

Reduce litter

Provide basic writing tool

Make private branding easier & affordable

Create employment

Eco-friendly product
Addressable Market

Kenya imports over 150million pencils every


year.

Corporates in pursuit of Marketing


communication tools to enhance brand
visibility.

Opportunities
presented by reality of
Climate change.
Product 2: Infinity Road studs

Enhancing night driving while providing


advance road warnings
Every drivers nightmare. The strain and the danger of poor visibility when
it rains and/or at night. How many more lives shall we lose before we do
something about this?
The Problem
Over 80% of road traffic road accidents occur at night,
despite the reduced traffic flow at this time.

Human error accounts for 85.5% of the road accidents.

The road networks do not have adequate advance road


warning systems.

On a busy road, bituminous bonding is effective for about 3


to 4 months only.

Not practical to install street lights in every road network

Imported road studs are costly and do not usually justify


their quality.

Every year in low-income and middle-income countries,


road traffic accidents cost at least $65 billion, an amount
that could be used for development.
OUR OBJECTIVE
To provide road studs that not only exceed the highest
international standards but also introduce advance road warning
solutions further enhancing road safety in line with the UN Decade
of Action for Road Safety, i.e. the RS-10 Project.
Our Solution
Durability.

Value for money

Vandal-proof.

Easy and fast installation.

Job creation.

Practical homegrown solution.

NOTE: Globally, 10 countries are responsible for 48% of road


traffic deaths and Kenya is on of them
Part II

IMPACT OF
ENTREPRENUERSHIP
TO SOCIETY

SI Alumni Forum 2017


Benefits.

i)
The bottom line is creation of wealth
to:
a) Government - Taxes
b) The people - Jobs
c) Entrepreneur - Wealth
ii)

Entrepreneurialism often requires the skills and labour of


many hands. As a thriving business grows so do the
opportunities for others and the cumulative impact of new
start-ups in a particular geographical area
iii)

Redistribution of new found wealth back to charities and


local community ventures

According to Harris Interactive and Ernst & Young Survey:


-90% of entrepreneurs donate money
-70% donate their time
-62% say giving back makes their companies more
successful in the long run.
-26% say corporate philanthropy was built in to the
original business plans.
-62% want to be recognized for their charity work.
-43% believe corporate citizenship helps attract and
retain talent.
-29% made grants based on how charities causes align
with their companies.
-73% encourage their employees to volunteer, and
-53% offer programs that encourage donating.
iv)

Necessity is the mother of invention and perhaps


innovation is its older sibling. By finding a solution
to a problem, an entrepreneur can drive
competition in the market.
v)

Success breeds success, and once one entrepreneur


has flourished in a given market more often than not
another businessman or woman looks to enjoy their
own slice of the pie.
Impact of Entrepreneurship
Summary
Economic
Growth

Increased Job
Competition Creation

Entrepreneurship

Innovation Philanthropy
Drawbacks

i) Misuse of natural resources - Not all entrepreneurs


are environment conscious

ii) Government control manifests itself in monopolies,


unfair pricing, corruption and even fraud

iii) Unemployment old establishments rendered


redundant by new entrants
Contacts

E-Mail:

ivan@greenpencilsltd.co.ke

Tel: +254 722 330 637

Web: www.greenpencilsltd.co.ke