Indian Quick Service Restaurant (QSR) Industry:

Trends & Opportunities (2015 - 2019)

September 2015
Indian Quick Service Restaurant (QSR) Industry Report

Scope of the Report

The report titled Indian Quick Service Restaurant Industry: Trends and Opportunities (2015-
2019) provides an insight into the functioning and growth of quick service restaurants in the
country. The report assesses the Indian QSR market over the years with detailed analysis. The
report discusses key factors driving growth of the industry, major trends and challenges faced
by International QSRs running in India with franchisee system and Indian QSRs struggling to
develop. Further, major food companies like Jubilant FoodWorks Limited, Devyani International
Limited, Tasty Bites Eatables and Specialty Restaurants are also analyzed in the report.

Types of QSRs in India

Indian Brand QSR

International brand QSR

Indian Quick Service Restaurant (QSR) Industry Report

Different Brands of QSRs Company Coverage

McDonalds Jubilant FoodWorks Limited (JBL)

Pizza Hut Devyani International Limited

Dominos Tatsy Bites Eatables Limited

Dunkin Donuts Specialty Restaurants

Costa Coffee

Haldirams

Nirulas

Barista
Indian Quick Service Restaurant (QSR) Industry Report

Executive Summary

Quick Service Restaurants are special kinds of restaurants and form an integral part of the Indian Food Service
Industry. The quick service restaurants or the QSRs have both fast food cuisines and minimal table services to
cater to the needs of various youngsters and working professionals. The differentiating factor of these
restaurants is the quick deliveries of food items which are an essential component for the working population of
a developing country like India. QSRs generally target people in the age bracket of 16-35 years, as this is the
age bracket interested in tasting new cuisines and having fast foods every day.

The QSR segment though is a very significant segment of the Indian Fast food services but is comparatively
nascent and has a lot of scope for growth in India. In India, a large number of international QSRs have
established their outlets with franchise rights of various companies. Indian QSRs are also coming up and
expanding but foreign brands maintain their dominance. McDonalds was the first QSR in India followed by
various others like KFC and Dominos.

The market experiences various growth drivers and is therefore expected to rise in the future as well. Increased
urbanization, modernization and commercialization do not leave time with the working professionals and hence
they rely on fast food for their meals. Moreover, the modern women of India are also busy working in various
industries which decreases the time they get for preparing home cooked food. This makes the whole family
depend even more on fast foods. The availability of cheap labor makes India a favorable ground for the
development of QSR Industry.
 Indian Quick Service Restaurant Industry: An Overview

The Indian quick service restaurant industry accounted for approximately US$....billion in
2014.The quick service restaurants provide quick stomach filling food items. It is forecasted
that the Indian quick service restaurant industry will grow at a CAGR of percent over the
period 2015-2019 reaching at a size of US$...billion by 2019.

Indian QSR Market Size, (In US$ Billions), Segmentation of the Indian QSR Industry by
2009-2013 Organization,(In %), 2014

2009 2010 2011 2012 2013 2014

Quick service restaurants have the quality of maintaining the same taste and ambience across
all outlets and the quick service industry in India is expected to rise exponentially.
 Table of Contents
1. Executive Summary
2. Introduction: Quick Service Restaurants
2.1 QSRs: What are they?
2.2 QSR in India
2.2.1 International QSRs
2.2.2 Indian QSRs
2.2.3 Strategies Used by QSRs
3. The Indian Quick Service Restaurant Industry: 4.4.2 Price Competition
Market Size and Growth
3.1 Indian Food Service Industry: An Analysis
3.1.1 Consumer Expenditure on Food
3.1.2 Food Service Industry: Market Size and Growth
3.2 Indian Restaurant Industry: An Analysis
3.3 Indian Quick Service Restaurant Industry: An
Analysis
3.3.1 Indian QSR Industry: Market Size and Growth
3.3.2 Segmentation of the Indian QSR Industry.
3.3.3 Number of QSR outlets in India
4. SWOT Analysis: Indian QSR Industry
4.1 Strengths
4.1.1 Risk Sharing in the Franchise Model
4.1.2 Cheap Labor in India
4.2 Weaknesses
4.2.1 Maintaining the Standards across all Outlets
4.2.2 Understanding Indian Tastes
4.3 Opportunities
4.3.1 Increased Urbanization
4.3.2 Increased Youth Spending
4.4 Threats
4.4.1 Product Imitation
5. Market Dynamics: Indian QSR Industry
5.1 Growth drivers
5.1.1 Increased Per-capita Income
5.1.2 Increased Urbanization
5.1.3 Long Working Hours and Long Commuting Hours
5.1.4 Increased Woman Workforce
5.1.5 Growing Proportion of Young Population
5.2 Trends
5.2.1 Coming up of Online Portals and Mobile
Applications
5.2.2 Increased variety available
5.2.3 QSR Automations
5.2.4 Foreign brands more powerful
 Table of Contents
5.3 Challenges 7.3 Tasty Bites Eatables Limited

5.3.1 High Cost of logistics and Other Raw Material 7.3.1 Business Overview

5.3.2 QSR industry is very competitive 7.3.2 Financial Overview

5.3.3 Health and Hygiene Concerns of Buyers 7.3.3 Business Strategies

5.3.4 Maintenance of product quality and Taste 7.4 Specialty Restaurant

across outlets 7.4.1 Business Overview
5.3.5 Retention of Employees 7.4.2 Financial Overview
6. Competitive Landscape 7.4.3 Business Strategies
7. Company Profiles 8. About Us
7.1 Jubilant FoodWorks Limited (JBL)

7.1.1 Business Overview

7.1.2 Financial Overview

7.1.3 Business Strategies Investor PPT

7.2 Devyani International limited (DIL)

7.2.1 Business Overview

7.2.2 Financial Overview

7.2.3 Business Strategies

 List of Figures and Tables

Figure 1: Segmentation of the Restaurant Industry World-wide

Figure 2: Segmentation of Total Expenditure of an Average Indian Consumer, 2014
Figure 3: Total Revenue of Indian Food Service Industry, (In US$ Billions), 2009-2014
Figure 4: Segmentation of Indian Food Service Industry by Organization, (In %), 2014
Figure 5: Segmentation of the Indian Restaurant Industry, (In %), 2014
Figure 6: Total Revenue of the Indian QSR Industry, (In US$ Billions), 2009-2014
Figure 7: Forecasted Total Revenue of Indian QSR Industry, (In US$ Billions), 2015-2019
Figure 8: Segmentation of the Indian QSR Industry by Organization, (In %), 2014
Figure 9: Segmentation of the Indian QSR Industry, (In %), 2013
Figure 10: Segmentation of the Total Revenue of Foreign brands of QSRs in India, (In %), 2013
Figure 11: Segmentation of the India QSRs Total Revenue by Product, (In %), 2014
Figure 12: Number of Outlets for Indian QSR Brands in India, 2014
Figure 13: Number of Outlets for Foreign QSR Brands in India, 2014
Figure 14: SWOT Analysis for Indian CQSR Industry
Figure 15: Global GDP per capita, (In US$), 2007-2014
Figure 16: Increasing Global Urbanization, (In %), 1970-2010
Figure 17: Average Commuting Time in Various Indian Cities, (In Minutes), 2014
Figure 18: Segmentation of Indian Working Women by Segments, (In %), 2014
Figure 19: Contribution of various Age-groups in Total Expenditure on Outside Food, (In %), 2014
Figure 20: Total Revenue of Jubilant FoodWorks Limited, (In US$ Millions), 2009-2014
Figure 21: Total Number of Dominos Pizza Restaurants, India, 2009-2014
 List of Figures and Tables

Figure 19: Anti-Acne Market in Asia Pacific (In US$ Millions), 2009-2013
Table 1: Various Companies Holding Franchise Rights for International QSRs, 2014
Table 2: Major Quick Service Restaurants in India, 2014
Figure 20: Total Revenue of Jubilant FoodWorks Limited, (In US$ Millions), 2009-2014
Figure 21: Total Revenue of Dominos India, (In US$ Millions), 2009-2014
Figure 22: Total Revenue of Pizza Hut in India, (In US$ Millions), 2020-2014
Figure 23: Total Revenue of KFC India, (In US$ Millions), 2010-2014
Figure 24: Total revenue of Tasty Bites Eatables Limited, (In US$ Millions), 2009-2014
Figure 25: Segmentation of the Revenue generated by Tasty Bites Eatables Limited, (In %), 2014
Figure 26: Total Income of Specialty Restaurants India, (In US$ Millions), 2010-2014
Figure 27: Segmentation of the Total Revenue of Specialty Restaurants by Brands, (In %), 2014

Table 1: Various Companies Holding Franchise Rights for International QSRs, 2014
Table 2: Major Quick Service Restaurants in India, 2014
Title: Indian Quick Service Restaurant (QSR) Industry: Trends & Opportunities (2015-2019)
Published: September 2015
Pages: 60
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