Mounik Sarkar

Dipali Patadiya
 INNOVATIVE DIRECT-TO-CONSUMER MARKETING
TO DRIVE PATIENT ADVOCACY
The multi-award winning We Dare You
campaign from United Healthcare stands
out as the gold standard for what can
happen when healthcare organizations
engage with their customers directly.
By creating this space for mothers to find
the support they need is positioning their
medical center as a trusted resource for
parents.
With monthly dares, quizzes, and prizes
on website, Company can encourage
followers to make one small healthy
change per month and document it on
social media. This interactive campaign
not only leads to healthier habits, but it
also fosters an interactive online
community of brand loyalists.
Banner Health: Infographics
Visual content is widely popular with
digital marketing audiences Health
infographics are best used to simplify a
potentially complicated or controversial
topic.
One of the main covenants of effective
The content and community of support
marketing is catering to your target
can offers for mothers whose children
audience and through online
are patients.
community/blog
They tend to resonate with audiences
who may not be interested in sitting
down to read a full blog post on an
The blog that showcases stories from
important topic. Plus, infographics are
patients, family members, and staff
highly shareable across all social media
channels, making them a great attention-
grabber to attract new patients.

Dr. V loved a business model
that apparently didnt have
anything to do with eye care:
Mc Donalds. He loved it
because they were able to
franchise and replicate their
model all over the world,
standardizing their products,
lowering their price and
making it affordable for
everyone.
BRAND BUILDING
ARVIND EYE-CARE SYSTEM SUCCESS STORY
He simply translated this the good to great concept
The third one was
concept to eye care That made it possible for The second one is equity, for perfectly.He knew that a
transparency which he
Aravind Eye Care to export which he had an amazing company is built by its
He applied the same model applied through affordability
to 85 countries. standardization system. people. He focused on people
and he lowered it to $5.. of his treatment.
and their development.
 CHANNEL-BASED MARKETING

Specific input for all the units involved in the chain so as to stock and
distribute the company products on a regular basis
Providing digital platform to all the units to address their queries
and providing red alerts and quick solution for any glitches in
loading, unloading and distribution operation
 HEALTHCARE PROFESSIONAL
ENGAGEMENT

Camps for
patients measuring Effective product
blood glucose specific Input
levels, lipid levels distribution
and providing
counselling for the
same
Platform
on internet to resolve Providing specific
scientific leaflets Enhancing
their medico-legal cases effective In-Clinic
related to recent
related queries research and Performance and
emerging trends ensuring expected
through experts in the
in medicine frequency of visits
respective
domain
 1. Mobile Healthcare van in
5.Prevent malnutrition in sub-urban/rural areas to
kids by supplying food and promote general awareness
health supplements in about basic health
remote areas. CSR CAMPAIGN problems.
TO IMPROVE
AWARENESS
ABOUT LIFESTYLE
DISORDERS,
THEREBY
CREATING BRAND

4.Raise awareness for 2.Enhance access to basic

Women's health issues such generic drugs in the
as Osteoporosis, remotest villages of India.
Cervical/Breast Cancer in
remote villages of India.
3.Public Private Partnership
to treat complex
disorders/diseases like
Cancer.
 RECOGNITION OF ABC PHARMA LTD. AND ESTABLISHING
SUPREMACY AS A THOUGHT LEADER IN THE RELEVANT FIELD

Fund research in the field of Diabetes/Obesity/Hypertension

etc.

Organize medical seminars/conclaves and bring in Nobel

Laureates/stalwarts in their domain to address doctros in India
about the path breaking research happening around the globe.

Create an online forum to help doctors, medical researchers

collaborate on various topics.
THANK

YOU