Vous êtes sur la page 1sur 8

Mounik Sarkar

Dipali Patadiya
INNOVATIVE DIRECT-TO-CONSUMER MARKETING
TO DRIVE PATIENT ADVOCACY

With monthly dares, quizzes, and prizes


on website, Company can encourage
The multi-award winning We Dare You
followers to make one small healthy One of the main covenants of effective
campaign from United Healthcare stands The content and community of support
change per month and document it on marketing is catering to your target
out as the gold standard for what can can offers for mothers whose children
social media. This interactive campaign audience and through online
happen when healthcare organizations are patients.
not only leads to healthier habits, but it community/blog
engage with their customers directly.
also fosters an interactive online
community of brand loyalists.

Banner Health: Infographics They tend to resonate with audiences


who may not be interested in sitting
By creating this space for mothers to find Visual content is widely popular with down to read a full blog post on an
the support they need is positioning their digital marketing audiences Health The blog that showcases stories from
important topic. Plus, infographics are
medical center as a trusted resource for infographics are best used to simplify a patients, family members, and staff
highly shareable across all social media
parents. potentially complicated or controversial channels, making them a great attention-
topic. grabber to attract new patients.
BRAND BUILDING

ARVIND EYE-CARE SYSTEM SUCCESS STORY

Dr. V loved a business model


that apparently didnt have
anything to do with eye care:
Mc Donalds. He loved it He simply translated this the good to great concept
The third one was
because they were able to concept to eye care That made it possible for The second one is equity, for perfectly.He knew that a
transparency which he
franchise and replicate their Aravind Eye Care to export which he had an amazing company is built by its
He applied the same model applied through affordability
model all over the world, to 85 countries. standardization system. people. He focused on people
and he lowered it to $5.. of his treatment.
standardizing their products, and their development.
lowering their price and
making it affordable for
everyone.
CHANNEL-BASED MARKETING

Specific input for all the units involved in the chain so as to stock and
distribute the company products on a regular basis
Providing digital platform to all the units to address their queries
and providing red alerts and quick solution for any glitches in
loading, unloading and distribution operation
HEALTHCARE PROFESSIONAL
ENGAGEMENT

Camps for
patients measuring Effective product
blood glucose specific Input
levels, lipid levels distribution
and providing
counselling for the
same
Platform
on internet to resolve Providing specific
scientific leaflets Enhancing
their medico-legal cases effective In-Clinic
related to recent
related queries research and Performance and
emerging trends ensuring expected
through experts in the
in medicine frequency of visits
respective
domain
1. Mobile Healthcare van in
5.Prevent malnutrition in sub-urban/rural areas to
kids by supplying food and promote general awareness
health supplements in about basic health
remote areas. CSR CAMPAIGN problems.
TO IMPROVE
AWARENESS
ABOUT LIFESTYLE
DISORDERS,
THEREBY
CREATING BRAND

4.Raise awareness for 2.Enhance access to basic


Women's health issues such generic drugs in the
as Osteoporosis, remotest villages of India.
Cervical/Breast Cancer in
remote villages of India.
3.Public Private Partnership
to treat complex
disorders/diseases like
Cancer.
RECOGNITION OF ABC PHARMA LTD. AND ESTABLISHING
SUPREMACY AS A THOUGHT LEADER IN THE RELEVANT FIELD

Fund research in the field of Diabetes/Obesity/Hypertension


etc.

Organize medical seminars/conclaves and bring in Nobel


Laureates/stalwarts in their domain to address doctros in India
about the path breaking research happening around the globe.

Create an online forum to help doctors, medical researchers


collaborate on various topics.
THANK

YOU