Contents

About Facebok
About WhatApp
Acquisition Details
Reasons for Acquiring
Benefits of Merger
Conclusion
About Facebook
Social networking website connecting
people across the street, country and world.
Focuses on building and relating social
relations among people who share common
interests, activities and experiences.

Vision Make The World More Open and

Connected
 Connect with Create a
friends and pageshare
make new pictures,
friends around messages and
the world. vedios.

Facebook

Share interest,
Privacy Control:
exchange
You can control
private and
who can access
public
your facebook
messages and
page!
join group
About Whatsapp

Whatsapp is an cross-platform instant

messaging service for smartphones.
In addition to text messaging, users can send
vedioes, media messges.

Vision lets make WhatsApp available to

everyone in the world.
Mark Zuckerberg Jan Koum
CEO of Facebook CEO of Whatsapp
 Whatsapp
Founded Feb 24 2009
Founder Jan Koum
Stable Release iOS Version 2.11.7
Windows 2.11.356.0
Blackberry 2.11.529
Android 2.11.152
Operating System iOS, Android, Blackberry, Nokia
Series 40, Windows, Nokia
Asha
License Proprietary
Whatsapp Key States
Achievements
Hits 400 active users and
lashes out viciously at rivals.
430 million monthly active
users, over 35 billion in
India.
Achieved a new record of
27 billion messages in a day.
Obliterates its own record,
processes 54 billion
messages on New Years
Eve.
Problems
Not diversified
Weak distribution networks
To access the account can
only paid by the credit card
Only works with a data plan
or wi-fi
Competition
Product substitution
Similar applications and free
 SWOT Analysis
Strength
Loyal Customers
Market share leadership
Group chats
Available for all platforms
No need to remember PINs and Usernames
No need to Login/ Log Out
Free voice call
Weakness
Not diversified, because other applications offer the same
service and also function as social media
Only works with a data plan or wi-fi
Opportunities
Advanced Technology
Recognised application
Modernaisation of people
Increased demands for smartphones

Threats
Competitors like Wechat, Skype, line
Similar applications and free
 Facebook
Founded February 4 2004
Founder Mark Zuckerberg, Eduardo
Saverin, Andrew McCollum,
Dustin Moskovitz, Chris
Hughes

Revenue US$7.872 billion

Operating Income US$2.804 billion
Net Income US$1.5 billion
Users 1.23 billion (monthly active)
Acquisition Details
Date 18th February 2014
Acquirer Company Facebook Inc
Acquired Company Whatsapp Inc
Acquisition Amount - $19 billion
It includes
$4 billion in cash
$12 billion worth of facebook shares
$3 billion ESOP (Employees Stock Ownership Plan)
 Reasons for Acquiring
500 million photos 600+ million photos
uploaded per day. uploaded regurlary.
62% loyal users. 70% regular active users
Not strong in European Strong in Asia Europe
country. and Latin America
In 4 years facebook In 4 years whatsapp
have 140 million users. have 400 million users.
Benefits of Merger

Widering serving area

Focusing on wider range
A greater opportunity in mobile networking
Diversifying the company beyond social network
 WhatsApp Users

Around the World 450 Million

Signing everyday (global) 1 Million
Users in India 50 Million
Conclusion
WhatsApp Vision: lets make WhatsApp available to
everyone in the world.

Facebook Vision: Make the world more open and

connected. & build a Multi Sided Platform(MSP) that
serves different customer segment with different
proposition.

Whatsapp will help Facebook do this by continuing to

develop a service that people around the world love to
use everyday.
Thank You