Académique Documents
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12
Addressing
Competition
and Driving
Growth
Proactive
marketing
Responsive
anticipation
Creative
anticipation
Possibility of provoking
Economic cost
antitrust action
Cloner
Imitator
Adapter
Vertical-
End-user
level
specialist
specialist
Customer-
Channel size
specialist specialist
Job-shop Geographic
specialist specialist
Market modification
Product modification
Marketing program
modification
Harvesting and
Divesting