Entrepreneurship

OUM: OUMM 2103

Topic 3
Dr. Azahari Jamaludin
Email: bjazahari@oum.edu.my
 Developing Entrepreneurial Creativity and
Innovation

Learning Outcomes:
What is creativity?
The process of creativity
Barriers to creativity
How to generate creative ideas
Characteristics of creative individuals
 Developing Entrepreneurial Creativity and
Innovation

Learning Outcomes: (Cont)

What is innovation?
Types of Innovation
Sources of innovation
Barriers to innovation
The importance of creativity and innovation
Strategies to encourage creativity and innovation
 Developing Entrepreneurial Creativity and
Innovation

What is Creativity?

The ability to produce work that is novel

(original/new), high in quality and
appropriate (i.e. useful) (Stemberg et. al,
2002).
 Developing Entrepreneurial Creativity and
Innovation

The Process of Creativity (Creative Thinking Process)

(1) Knowledge
Accumulation

(4) Evaluation &

(2) Incubation
Implementation

(3) Ideas
Developing Entrepreneurial Creativity and
Innovation

To gather all relevant information and

investigations. Such as, reading,
discussion, seminar, and field work.

Entrepreneur try to think and solve the

identified problem. This may happen during
sleeping, relaxing, reading, playing etc.

During which the solution or answer for

the problems is finally found.

To transform the ideas to reality which

demand courage, self-regulation, high
confidence, and perseverance. After that
entrepreneur must choose the best idea to
carry out.
 Developing Entrepreneurial Creativity and
Innovation

Personal Beliefs

Over- Barriers to
Management Creativity Fear of Criticism

Stress
 Developing Entrepreneurial Creativity and
Innovation

If you tell yourself that: Youre not creative,

then you will believe that youre not creative,
Personal Beliefs then there is no need to learn how to become a
creative person.

Theyre afraid that people will say that their

Fear of Criticism ideas are crazy, foolish, and impractical. Thus,
they tend to act normal and follow routines.

Due to facing extraordinary demands,

constraints and are uncertain about their ability
Stress to handle it effectively. Thus, drains ones
energy that could otherwise be used creatively.
Hectic working environment such as burdened
Over- with assignments as well as schedule and
Management demands for quick results have hampered
 Developing Entrepreneurial Creativity and
Innovation

How to Generate Creative Ideas

Brainstorming

Forced Analogy

DO IT

Mind Mapping

Nominal Group
 Developing Entrepreneurial Creativity and
Innovation

Brainstorming
Rules of brainstorming:
More ideas, the better
Use other group ideas to
get more ideas.
All ideas are welcome
Criticism of ideas is not
allowed
 Developing Entrepreneurial Creativity and
Innovation

Forced Analogy

Kind of
relationship
can be forced
 Developing Entrepreneurial Creativity and
Innovation

DO IT
D Define problem
O Open mind and
apply creative
technique
I Identify best
solution
T - Transform
 Developing Entrepreneurial Creativity and
Innovation

Mind Mapping

Use mind mapping

during:
Brainstorming
Taking notes
Refreshing their
memory
Developing Entrepreneurial Creativity and
Innovation

Nominal Group
 Developing Entrepreneurial Creativity and
Innovation

Characteristics of Creative Individuals

Humble and proud as well

Very passionate and objective about their work.

Dare to try new things

Open minded and accept criticism

High self control

Taking calculated risks
 Developing Entrepreneurial Creativity and
Innovation

Invention:
Creating a new
product
Synthesis: Extension:
Combining separate Expansion/additi
parts into new whole Type of Innovation
formulation such as
on to existing
the Internet product lines
Duplication:
Replication of
existing product
by adding new
features.
 Developing Entrepreneurial Creativity and
Innovation

Sources of Innovation
Unexpected Events

New-Knowledge Concept

Changes of Demographics

Process needs
 Developing Entrepreneurial Creativity and
Innovation

Barriers to Innovation
Organization does not encourage innovation

Insufficient resources

Traditional management behavior

 Developing Entrepreneurial Creativity and
Innovation

Importance of Creativity and Innovation

To ensure survival

To explore new markets

To exploit natural resources

 Developing Entrepreneurial Creativity and
Innovation

Strategies to encourage creativity and

innovation
Recognize own abilities
Change perception
Change the culture
Dare to fail
Topic 3: Developing Entrepreneurial Creativity
and Innovation
Questions & Answer
Explain Four (4) barriers to creativity
Personal beliefs
Fear of criticism
Stress
Over-management

Explain Four (4) sources of innovation with examples

Unexpected events
New-Knowledge concepts
Change of demographics
Process needs
 Topic 3: Developing Entrepreneurial Creativity and Innovation
Questions & Answer

Why are creativity and innovation are important to

entrepreneurs
For Survival
Explore New markets
Explore Natural Resources

Discuss Three (3) strategies that can be employed to

encouraged creativity and innovation
Recognize own ability
Change your perception
Change the firm culture
Dare to fail
 Topic 3: Developing Entrepreneurial Creativity and Innovation
Questions & Answer

List Four (4) phases in the creative process

Knowledge accumulation
Incubation
Ideas
Evaluation & Implementation

List and discuss Four (4) techniques to generate creative

ideas
Brainstorming
Forced Analogy
DO IT
Mind Mapping
Nominal Group
 Topic 3: Developing Entrepreneurial Creativity and Innovation
Questions & Answer

Discuss Four (4) types of innovation with examples

Invention = creating new product/services
Extension/Addition to existing products/services
Duplication
Synthesis = combining computer & internet

Describe the decision making process of a nominal group

Ideas generation
Recording all the ideas given
Discuss all the ideas to get clarification & evaluation
Vote to choose the best ideas secretly
 Topic 3: Developing Entrepreneurial Creativity and Innovation
Questions & Answer

List Three (3) rules of brainstorming

Try to get as many ideas as possible

To accept all ideas

Do not allowed criticism or evaluation