MEDIA AND INFORMATION LITERACY (MIL)

Introduction to Media and

Information Literacy (Part 1)
Mr. Lawrence Rolluqui Communication Models
Torrijos Senior High School Media Literacy
Torrijos, Marinduque, Information Literacy
Philippines Technology (Digital) Literacy
MIL PPT 01, Updated: October 26, 2016
Learning Competencies
The learners will be able to
describe the nature of communication and the
concepts related to it (SSHS);
describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1); and
identify the similarities and differences of media
literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media Literacy, Information Literacy, and
Technology (Digital) Literacy
FORMATIVE ASSESSMENT: RECITATION
What is
communication?
How do we
communicate?
Why do we
communicate?
 the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 TRANSMISSION MODELS
Lasswells Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
 TRANSMISSION MODELS
Shannon-Weavers Communication Model (1948)
 TRANSMISSION MODELS
Westley and MacLeans Model of Communication (1957)

Event or Information
(X1, X2, X3 and X4Xn)
Feedback (f)
Advocate (A)
Channel (C)
Audience (B)
TRANSMISSION MODELS
Gerbners Model of
Communication (1956)
RITUAL OR EXPRESSIVE MODEL
Communication as a Culture (1985) by
James William Carey
views communication as "a
representation of shared beliefs"
communication is defined as "a
symbolic process whereby reality is
produced, maintained, repaired, and
transformed"
PUBLICITY MODEL
communication as display and attention
audience as spectators rather than participants
or information receivers
RECEPTION MODEL
Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
Messages are open to
various
interpretations.
 RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
 RECEPTION MODEL
Berlos SMCR Model of Communication (1960)
What have you learned about communication after
studying the different models?
SENDER MESSAGE MEDIUM RECEIVER EFFECT
 How is communication affected by media
and information?
MEDIA INFORMATION
Communication data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
FORMATIVE ASSESSMENT: RECITATION
How does Facebook serve as a
tool for communication?
How did Facebook affect the
way people communicate with
each other?
How did Facebook affect the
quantity and quality of
information available to people?
 MEDIA LITERACY, INFORMATION LITERACY,
AND TECHNOLOGY (DIGITAL) LITERACY

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
 MEDIA AND INFORMATION LITERACY (MIL)
The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

The ability to recognize when information is

Information needed and to locate, evaluate, effectively
Literacy use and communicate information in its
various formats.

Technology The ability to use digital technology,

communication tools or networks to locate,
(Digital) Literacy evaluate, use, and create information.
 MEDIA AND INFORMATION
LITERACY (MIL)
MEDIA AND INFORMATION LITERACY INCLUDES INFORMATION AND
COMMUNICATION LITERACY AND DIGITAL LITERACY. IT IS DEFINED
AS A SET OF COMPETENCIES THAT EMPOWERS CITIZENS TO ACCESS,
RETRIEVE, UNDERSTAND, EVALUATE AND USE, CREATE, AS WELL AS
SHARE INFORMATION AND MEDIA CONTENT IN ALL FORMATS,
USING VARIOUS TOOLS, IN A CRITICAL, ETHICAL AND EFFECTIVE
WAY, IN ORDER TO PARTICIPATE AND ENGAGE IN PERSONAL,
PROFESSIONAL AND SOCIETAL ACTIVITIES
WWW.UIS.UNESCO.OR/COMMUNICATION/PAGES/INFORMATION-
LITERACY.ASPX#STHASH.Y4UXQKGI.DPUF
 VIDEO PRESENTATION

Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
REFERENCES
Media and Information Literacy Curriculum Guide by DepEd
Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.
UNESCO Media and Information Literacy Curriculum for Teachers
http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-
comm-culture.html
http://juliemartin.org/juliemartin-audiencesreception.pdf
http://communicationtheory.org/category/communication-
models/page/2/