ECONOMICS OF MEDIA

URGEL, TRISHA C.
DOCALLOS, RYAN
TAPERLA, GLENDA A.
 ECONOMICS OF MEDIA
DEFINES AS HOW THE
OPERATORS IN MEDIA MUST
MEET THE STANDARD OF
INFORMATIONAL; AND
ENTERTAINEMNT WANTS AND
NEEDS OF THE AUDIENCE.

Haamer, K. (nd). Economics of Media. Retrieved from

http://krishaamer.com/media-economics/ Photo from: google.com
ECONOMICS OF MEDIA

Heidari, M. (2015). Media Economics. Slideshare, 13

 MEDIA PRODUCTS
Define as the investment you will take. It
involves the high risk of failure by nit
getting the audience interest on what
you are producing.

Haamer, K. (nd). Economics of Media. Retrieved from Photo from:

http://krishaamer.com/media-economics/ google.com/audienceinterest
SWOT ANALYSIS

Photo from: google.com/swotanalysis

 Concentration of Ownership
Also known as media consolidation or
media convergence, it means that a very
small number of corporations are
controlling an increasing amount of the
media industry. And by the 2000 six
multinational conglomerates nominated
in the mass media industry .

Photo from: google.com/ mediaconsolidation

 Congmeration:
A process in which different things
come together to from a singlre
thing.
 Different types of ownership

GOVERNMENT OWNERSHIP
PRIVATE OWNERSHIP
CHAIN OWNERSHIP
CROSS-MEDIA OWNERSHIP
CONGLOMERATE
JOINT OWNERSHIP
PARTY OWNERSHIP
MASS MEDIA CONTROL
Different types of ownership

GOVERNMENT OWNERSHIP- The government is in

charge of funding the media organization or has
greater control of the shares.
PRIVATE OWNERSHIP- Corporate Ownership

Massmediaandsocietyissuesandperspective.com
Different types of ownership

CHAIN OWNERSHIP- A particular type of media

owned by one person.
CROSS-MEDIA OWNERSHIP- Both broadcast and print
owned by an individual or group at the same time.
Different types of ownership

JOINT OWNERSHIP- There is equal partnership

between government and individual.
PARTY OWNERSHIP- Media is own by political party.
MASS MEDIA CONTROL- Control of the media which
is based on legal demands.
 Two types of Ownership
Concentration:

1. HORIZONTAL INTEGRATION Is
the process of a company increasing
production of goods or service
At the same part of the supply
chain.

Photo from: Google.com

 Two types of Ownership
Concentration:
2. VERTICAL INTEGRATION The combination in one
company of two or more stages of production
Normally operate by separate companies.

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 Media Conglomeration in the
Philippines/ ownership
Both ABS-CBN and GMA Network are always having/
fighting on the top spot because they offer the most
watched, trending, listened and a content that the
mass or audience may want to watch or listen to.

Photo from: google.com

 Media Conglomeration in the
Philippines/ ownership

ABS-CBN Corporate owned companies:

ABS-CBN Sports and Action

My Only Radio

Radyo patrol

ABS-CBN news channel

-DZMM Radyo Patrol Global

Myx TV

The Filipino Channel

-Star Creatives

Cinema One
 Media Conglomeration in the
Philippines/ ownership

GMA Network owned companies:

 MASS MEDIA PROFIT
Both the profit-driven media and the
government regulated mass media are.

manifestation of what extremely

parochial motives can do to transform
medium that should not serve multiple
purposes.

Aliberstfly (2012) Photo from: google.com/massmediacommunication

GAME!GAME!GAME!

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