Académique Documents
Professionnel Documents
Culture Documents
Affluence
Custom manufacturing
Geographic Demographic
Behavioural
benefit, usage
Psychographic situation,
extent of
usage
PLANNING FOR CHANGE
Making
independent
Making purchases
assisted
Making purchases
selections
Making
requests
Observing
BEHAVIOURAL CONSUMER
SEGMENTATION (COHORT ANALYSIS)
Baby boomers
Baby busters
Skippies
Yuppies
Muppies
Empty nesters
Young again
POPULATION TRENDS
Birth rates
Death rates
Fertility rates
Life expectancies
Order effects
ETHNOCENTRICITY
Technological Restructuring
Cultural empathy
Think global, act local
Think local, act global
Glocalisation