Académique Documents
Professionnel Documents
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Subject Lines
and
and B2C
B2C Subject
Subject Line
Line Trends
Trends since
since 2006
2006
@chadswhite
Chad White
Principal of Marketing Research
Salesforce ExactTarget Marketing Cloud
@chadswhite
The most effective subject lines are
straightforward and predispose openers
to engage with the content of an email.
14 Express Love
19 10 ways to kiss
Promoting their top 10 lip gloss gift sets, this subject line
could easily be a headline for a piece in Cosmopolitan or
Glamour, which speaks well to Sephoras target audience.
Nike creates intrigue with this nice twist on Its not rocket
science to get subscribers interested in learning more
about their new Lunarglide shoe.
52 XOUO
86 $62.14
94 FLOTUS-worthy frocks.
95 ROYGBIV
Remember that
Content filtering now plays a minor role in
deliverability at major ISPs, so dont be
afraid to use:
punctuation and special characters
all caps
formerly taboo words like free
really long or short subject lines
We encourage you to run subject line tests
routinely to discover which approaches
and wordings your subscribers respond to.