MULTIMEDIA PROJECT

MANAGEMENT(MPM)
PROJECT PROPOSAL

MUHAMMAD HEIKAL BIN FAIZ MANSOR

MUHAMMAD FARIS IZZUDDIN BIN ROSLI
MUHAMMAD FAKHRRIN BIN MD YUSOF
MOHAMMAD AIMAN BIN MOHAMMAD
 PROJECT OVERVIEW

Proposed Project :
Video
To attract young generation wearing a local streetwear
clothing and to show a this local brand is also a unisex wear.
Lastly, to show a hipster in this local street brand.
Project Objective :
To increase our client sales
To promote local product in Malaysia
 PROJECT OVERVIEW

Target Audience :

Age (18-25)
Lifestyle (Teenager)

Benefits of Proposed Project :

Promote the detail of client product

Encourage Malaysian teenagers using local product
 PROJECT SCOPE

Synopsis :
To attract young generation wearing a local streetwear clothing and to
show a this local brand is also a unisex wear. Lastly, to show a hipster
in this local street brand. To show a true meaning of friendship. Then,
we want to show the quality and give the audience information of our
client product.
Storyline(Video / Animation) / Motion Graphic Flow :
At the beginning of our video advertisement, we will show a person
wearing a Kritikal T-shirt walking at the side walk and the angle we
use is at the back of the person to show the Kritikal brand to the
audience with an intro of the music. Secondly, we will take a medium
of a man walking at the car park with informative text Next, we will do
the close up shot to the shirt to show that we are promoting this
Kritikal local streetwear. We will use a multiple transition in this video.
Lastly, we will do a time lapse on top of any building in Kuala Lumpur
to show the capital city of Malaysia and the movement of car while
there is a text and logo of Kritikal brand and our production.
 ESTIMATE COST

# Item Per Unit Total

1. Conceptualizing 350

2. Voiceover Script 100

3. Graphic Design 100

4. Animation -

5. Music:-
Sound FX 100
Background music 100
Voiceover 200

6. Talent / Artist 1000

7. Production Cost 1200

TOTAL : 3150
ROUGH STORYBOARD
GANTTCHART