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MULTIMEDIA PROJECT

MANAGEMENT(MPM)
P ROJ E CT P ROP OSAL

MUHAMMAD HEIKAL BIN FAIZ MANSOR


MUHAMMAD FARIS IZZUDDIN BIN ROSLI
MUHAMMAD FAKHRRIN BIN MD YUSOF
MOHAMMAD AIMAN BIN MOHAMMAD
PROJECT OVERVIEW

Proposed Project :
Video
To attract young generation wearing a local streetwear clothing and to show a
this local brand is also a unisex wear. Lastly, to show a hipster in this local
street brand.
Project Objective :
To increase our client sales
To promote local product in Malaysia
PROJECT OVERVIEW

Target Audience :

Age (18-25)
Lifestyle (Teenager)

Benefits of Proposed Project :

Promote the detail of client product


Encourage Malaysian teenagers using local product
PROJECT SCOPE

Synopsis :
To attract young generation wearing a local streetwear clothing and to show a this
local brand is also a unisex wear. Lastly, to show a hipster in this local street brand.
To show a true meaning of friendship. Then, we want to show the quality and give
the audience information of our client product.
Storyline(Video / Animation) / Motion Graphic Flow :
At the beginning of our video advertisement, we will show a person wearing a
Kritikal T-shirt walking at the side walk and the angle we use is at the back of the
person to show the Kritikal brand to the audience with an intro of the music.
Secondly, we will take a medium of a man walking at the car park with informative
text Next, we will do the close up shot to the shirt to show that we are
promoting this Kritikal local streetwear. We will use a multiple transition in this
video. Lastly, we will do a time lapse on top of any building in Kuala Lumpur to
show the capital city of Malaysia and the movement of car while there is a text and
logo of Kritikal brand and our production.
ESTIMATE COST

# Item Per Unit Total

1. Conceptualizing 350

2. Voiceover Script 100

3. Graphic Design 100

4. Animation -

5. Music:-
Sound FX 100
Background music 100
Voiceover 200

6. Talent / Artist 1000

7. Production Cost 1200

TOTAL : 3150
ROUGH STORYBOARD
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