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Group Members
Members Roll numbers
AIMAN AZAM 116
SUNDAS RIAZ 118
SYEDA RIDA ZAINAB 126
JANNAT MEHMOOD 114
MEHAK AFZAL 124
ASIF IQBAL 123

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 Contents
Company profile
Competitive strategy and Supply chain strategy
Performance drivers
Distribution networks
Forecasting
Recommendations

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 Introduction

Chaudry Muhammad Nawaz Chatta, founder

and Chairman of Gourmet
He started his journey by opening bakery in
1987
After working 11 years with Shezan
Focus on expanding the business and
diversifying product portfolio with efficient
services
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 Vision
The vision of Gourmet is to Provide quality
services at affordable prices And never
compromise on it even market inflates

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 Mision

The Mision of Gourmet is to provide quality

products at low prices as we can and to be the
market leader

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 Product line

Gourmet provides a variety of items such as

Pakistani
Continental
Chinese

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 Brand Name

The Mantra behind their brand name

Gourmet is a connoisseur of good food.

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 Logo

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 Competitive Strategy
Achieve competitive advantage through Fully
focused Services
1. standardized limited range in its menu that
provides
2. service to the middle income customer base
3. fair range of products

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 Focus

The focus of Gourmet is families and middle

income group. The target the population that
want
Reasonable Quality meal
Cost effective and economical

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Competitors

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SUPPLY CHAIN STRATEGY?

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Cost-Responsiveness Efficient Frontier

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Responsiveness Spectrum

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Zone of Strategic Fit

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 Distribution network
KITCHEN
(FRONT (BACK END)
END)
RESTURANT

customers
distributor Manufacturer Suppliers

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 Gourmet uses Pull strategy
In pull strategies they use
promotional activities to
getting the customers to
come to you
The procedure used by gourmet is:
Advertising and mass media
promotion
Word of mouth referrals
Customer relationship
management
Sales promotions and discounts
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 Supplier and
manufacturing cycle
PROCUREMENT
Customer order cycle
CYCLE

PUSH PROCESSES PULL PROCESSES

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 MACRO PROCESS
Customer relationship management
Internal supply chain management
Supplier relationship management

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Logistical Drivers Cross-functional Drivers
Facilities Information
Inventory Sourcing
Transportation pricing

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 Pricing

Effective Cost Leaders

Demand and supply
Pricing Strategy (Fixed versus Menu)
Pricing Related Metric
a) Profit Margin
b) Range of periodic sales
c) Average order size

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Pricing

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 Facilities
Gourmet has 3 branches
Responsiveness
Capacity
Facilities Metrics
a) Utilization
b) Processing time
c) Service level
d) Product variety
e) Capacity used
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Facilities

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 Inventory
Supply and demand mismatch
Material time flow
Role in competitive strategy
Inventory-Related Metrics
a) Average inventory
b) Cash to cash time cycle
c) Fraction of time out of stock
d) Obsolete inventory
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Inventory

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 Transportation
Inbound (own vans)
Faster mode of transportation
Carry inventory
Low cost on transportation
High speed delivery
Transport weekly
Transportation
 Information
Contact suppliers manually
Dont use IT for the delivery of raw materials
Pull strategy
Good coordination and information sharing
High investment in IT (SCM, ERP, EDI, POS)
SAP (to keep records)
Information
 Sourcing
Inbound (In-house)
Multiple supplies
Reduces supply chain surplus
Sourcing
 Asif iqbal
13-bs-s-123

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 What is Forecasting?

Process of predicting a
future event
Underlying basis
of all business decisions
Production
Inventory
Personnel
Facilities

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 Types of Forecasts

Economic
forecasts

Technological Demand
forecasts forecasts

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 Forecasting at gourmet restruant
Use Spss, Excel for research and development.
Maintain inventory through computers.
Product availability assurance.

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 Forecasting at gourmet restruant
Forecasts for sales, inventory levels, guest traffic,
order quantities, and production needs are based on

historical consumption patterns

sales trends
seasonality
special promotions
and current on-hand levels.

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 Forecasting at gourmet restruant
By analyzing your optimum staffing models,
menu items sold, historical traffic patterns, and
actual sales dollars.
Crunch Time can create
intelligent staffing plans.
The result is just enough staff, with the right
mix of skills to deliver better operations at
lower cost.

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Recommendations

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 Distribution network

customers
distributor Manufacturer Suppliers

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