SEMESTER II

BUSINESS RESEARCH METHODS

Stages of the Research Process- The First Stage
Management
Dilemma
Defining Research
Problem
Research
Formulating Report
Research
Hypothesis

Data analysis
Developing Research & interpretation
Proposal

Research Data Refining

framework -Design And Preparation

8/26/2017 Data Collection 2

 Session Plan
The Second Stage of Research Process

8/26/2017 IBS 3
 Formulation of Hypothesis
Problem identification and formulation
process culminates in the hypothesis
formulation
Any assumption that the researcher makes
on the probable direction of the results that
might be obtained on completion of the
research process is hypothesis

8/26/2017 IBS 4
 Hypothesis & Research Problem
Research problem usually takes question
form while hypothesis always takes a
declarative form.
Statements can be put to empirical study
Hypothesis is written in such a way that it
can be proven or disproven by valid and
reliable data.

8/26/2017 5
IBS
Criteria for Designing Hypothesis
Simple, clear , declarative form
Should not be too broad
Unidimesional ( One relationship at a time)
Measurable and quantifiable to enable statistical
authenticity
Conjectual statement based on existing
literature/theories and not on subjective judgment
It could be put to different statistical tests for
validity.

8/26/2017 IBS 6
 Hypothesis- Two Types
1. Descriptive A statement about magnitude, trend or behaviour
of population under study.
Eg
Students from Science background score 90-95% in
Quantitative Methods
The current advertisement for diet drink will have 20-25%
recall rate
2. Relational Expected relationship between two variables. (one
tailed)
Eg
Increase in promotional expenses lead to increase in sales
Higher likeability of advertisement leads to higher recall
rate

8/26/2017 IBS 7
 Relational Hypothesis
Directional One tailed hypothesis involves use
of words increase, decrease
Non Directional Two tailed hypothesis
Significant difference between girls and
boysperformance in the Semester I exam

8/26/2017 IBS 8
 Hypothesis in Statistical Form

The prose form of hypothesis need to be

reduced to statistical form for enabling data
analysis and interpretations thereof

8/26/2017 IBS 9
 Recap
The Second Stage of Research Process

8/26/2017 IBS 10