tourism

planning
Cris Edren L. dela Pea
 PLANNING
meaning of
is a dynamic process of
determining goals, systematically
selecting alternative courses of
actions to achieve those goals,
implementing the chosen
alternatives, and evaluating the
choice to determine if it is
successful.
 PLANNING
reasons for
According to the destination life
cycle defined by Plog,
destination areas tend to rise and
fall in popularity according to the
whims of those in the predominant
psychographic groups to which
they appeal at different stages in
their development histories.
 PLANNING
reasons for
Plogs Allocentric Group
a new and/or exotic destination tends
to appeal to this group
the innovators in the travel market
who look for less crowded and unique
destinations.
as destination area becomes more
widely publicized and better known, it
loses its appeal to allocentrics.
 PLANNING
reasons for
Plogs Midcentric Group
Plog believes that the midcentric
appeal stage in the destination areas
history is similar to the maturity phase
of the product life cycle where sales
volumes are at their peak.
at this point, the destination area can
be aid to have mass market appeal.
 PLANNING
reasons for
Plogs Psychocentric Group
like the allocentrics, represent a
much smaller proportion of the
population.
is the final point in the destination
areas life cycle because it has lost its
appeal to both the market innovators
and the mass market.
 PLANNING
reasons for
Plogs Hypothesis
Destination areas can carry with them
the potential seeds of their own
destruction if they allow themselves to
become overcommercialized and to
discard the unique appeals which
made them popular in the first place.
 PLANNING
reasons for

The main reason?

Destination life cycles can be extended
if change is anticipated and if steps are
taken to adapt the change.
 PLANNING
reasons for
The main reason?
1. To hold development to a particular
level in order to maintain the
integrity of the area.
2. To have rigid development plan to
which developers must confirm.
3. To develop new attractions to
stimulate new growth.
Consequences of
Tourism
Lack of Planning or
Poor Tourism Plannin
A. Physical Impacts
1. Damage or permanent alteration of
the physical environment
2. Damage or permanent alteration of
historical/cultural landmarks &
resources
3. Overcrowding and congestion
4. Pollution
5. Traffic problems
Consequences of
Tourism
Lack of Planning or
Poor Tourism Plannin
B. Human Impacts
1. Less accessibility to services and tourist
attractions for local residents resulting in
local resentment.
2. Dislike of tourists by local residents
3. Loss of cultural identities
4. Lack of education of tourism employees
in skills and hospitality
5. Lack of awareness of the benefits of
tourism to the destination area.
Consequences of
Tourism
Lack of Planning or
Poor Tourism Plannin
C. Marketing Impacts
1. Failure to capitalize on new marketing
opportunities
2. Erosion of market shares due to the
actions of competitive destination areas.
3. Lack of a clear image of destination are
in potential markets
4. Lack of cooperative advertising among
individual operators.
Consequences of
Tourism
Lack of Planning or
Poor Tourism Plannin
D. Organizational Impacts
1. Fragment approach to the marketing and
development of tourism, often involving
competitive splinter groups
2. Lack of cooperation among individual
operators
3. Inadequate representation of the tourism
industrys interest
4. Lack of support from local public
authorities.
Consequences of
Tourism
Lack of Planning or
Poor Tourism Plannin
E. Other Impacts

1. Lack of sufficient attractions and events

2. High seasonality and short lengths of
stay
3. Poor or deteriorating quality of facilities
and services
4. Poor or inadequate travel information
services
 PLANNING
barriers to
1. Many people are against planning in
principle, particularly within the
freeenterprise system.
2. It is expensive.
3. The tourism industry is complex and
diverse.
4. Tourism is characterized by few
large businesses and various
smaller enterprises.
 WORK
GROUP
What plans would you like to achieve in
promoting your site as a tourist
attraction?
Molave Hill
VSU Beach
Hydro
Mt. Pangasugan
Be prepared to present it to the class