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Cognitive AI and Cloud:

A Strategy for Growth


PR E SENTED TO IB M B Y T E A M PH O E N IX
K A R L D I E T T E R L E | R AV I S H A R M A | K E L S I T E A K E L L
C A R LO S M A R T I N E Z | B R YA N S H A B A N
Current Strategy At a Glance

Cognitive AI and Cloud Differentiating Focus


Services Security, privacy, and
ethics as organizational
Fully integrated technology
imperatives with a hybrid
service
model of cloud service

Industry Emphasis
Marketing Concentration
Healthcare and BFSI
Social enterprise, B2B,
and public intrigue
Strategic Improvements

01 Communicate Innovation

Focus on your
02 Integrate Consulting
Strengths

03 Enhance Marketing
Market Climate
Cloud Market Q2 17 vs 16

It is really important to look at the big picture instead of


just one competition

~ Shannon Miller, World Champion Gymnast


Competitor Matrix
CLOUD COGNITIVE CLIENT SUPPORT MARKETING

(+) (-) (-) (+)


Amazon Market share Fragmented APIs 3rd Party Business /
Consulting Consumer

(-) (-) (-) (+)


Microsoft Use Client Data Difficult
Integration
Prefixed Menu Diverse client set
(Lack of Privacy)

(-) (+) (-) (+)


Google Use Client Data Research
Focused
Lack of
motivation
Quality Brand
Recognition
(Lack of Privacy)
Strategic Advantages

Cloud Cognitive AI
Public/Private cloud flexibility Contextual understanding
Ease of implementation Unique cognitive service
Security and Privacy Cloud integration

Marketing Client Support


Consulting division
Onboarding support
Customization
Positioning for Market Share Growth

Consulting
Personalized service and solutions

Guided data design Partnership in


practice

Unparalleled
Client Value

Cloud Complete analytical Watson AI


framework
Hybrid and secure Class-leading cognitive
infrastructure advisor
Strategic Advantages

Cloud Cognitive AI
Public/Private cloud flexibility Contextual understanding
Ease of implementation Unique cognitive service
Security and Privacy Cloud integration

Marketing Client Support


Consulting division

How?
Onboarding support
Customization
Marketing Strategy

Integration Pricing Strategy


Client Support Value
Consulting Package Elevated Service Excellence
Watson with Consulting

How?

Brand Awareness Promotion


Social Enterprise Complete IBM Experience
Partnered with Watson Value Proposition
Powered by Watson
Stronger contractual brand
association
A Strategy for Growth

Communicate how IBM delivers


innovative solutions that drive
exceptional value with integrated
cognitive, cloud, and consulting
service.
Team Phoenix

Karl Dietterle Ravi Sharma Kelsi Teakell Carlos Martinez Bryan Shaban

Good old Watson! You are the one fixed point in a


changing age.

Sherlock Holmes
-The Last Bow