Weekly departmental meetings

Communicate daily operative issues, exchange

status reports and discuss problems
Opportunity to build the big picture, prepare for
change, create ownership of important
strategies and goals
Up close and personal
Form of meetings where, often, a senior
manager meets with a random
selection of employees to discuss and
answer questions

Used in specific projects or campaigns

e.g. launching new strategies
 Viral communication
Marketing techniques that
use pre-existing social
networks to increase brand
awareness (such as product
sales)

Can be delivered by word of

mouth or enhanced by the
network effects of the
Internet

May take the form of video

clips, interactive flash
games, ebooks, images, or
text messages.
Mechanical Media
Second of the two types of
communication medium

Written or electronic channels

Used as archives for messages or for

giving the big picture and a deeper
knowledge
Examples of Mechanical media
E-mail
Weekly letters or newsletters
Personal letters
Billboards
Magazines or papers
Social media
E-mail

Good channel for the daily

communication to specific target groups
Suitable mainly for up-to-date and
simple messages where there is no risk
of misunderstanding
Weekly letters

Generally used by managers that have

large groups of employees and who have
difficulties in meeting all of them

They can also contain summaries and

status in tasks, projects or issues
yesterday, today and tomorrow
Personal letters

At special occasions it can be justified to

send a personal letter to employees in order
to get attention to a specific issue
Can be a letter with your personal
commentary on an ongoing reorganization
that affects many employees
 Billboards

One of the most

forgotten types of
communication media
Good thing - Inform
people who do not have
computers and/or access
to the internet
Magazines or papers

Offers the opportunity to deepen a specific

issue, explain context, describe consequences
or tell a story
Create a broad internal understanding of
strategic messages
 Social media

Media designed to be
disseminated through social
interaction, created using
highly accessible and
scalable publishing
techniques

Supports the human need

for social interaction, using
Internet- and web-based
technologies to transform
broadcast media
monologues (one to many)
into social media dialogues
(many to many)
Types of communication

Types of communication

Based on
Based on style
communication
and purpose
channels

Verbal Non-verbal Formal Informal

Oral

Written
Verbal Communication

Communication is based on language

An inseparable part of business communication
Two types of verbal communication
Oral Communication
Written Communication
Oral communication

Involves the exchange of ideas, opinions and

information through verbal means
Communication takes place orally
Word communication (not written)
Messages are exchanged between a
communicator and a communicate
Oral communication(contd.)
Oral communication could take a variety of forms
or types, such as:
Private discussions
Conversations
Oral instructions and orders
Gossip
Telephone conversation
Formal meetings
Informal meetings
Interviews
Oral presentations
Conference/seminars
Written communication

Message communicated in a written form

Generally used when the audience is at a
distance or when a permanency of record is
needed.
Non-Verbal Communication
Often referred to as body language

Includes the overall body language

of the person who is speaking,
which will include the body
posture, the hand gestures, and
the overall body movements

Facial expressions also play a major

role

Can also be in the form of pictorial

representations, signboards, or
even photographs, sketches and
paintings
Formal
Communication

Includes all the instances where communication

has to occur in a set formal format
Official conferences, meetings and written
memos and corporate letters are used for this
form of communication
Straightforward, official and always precise and
has a stringent and rigid tone to it
 Informal Communication
Includes instances of free
and unrestrained
communication between
people who share a casual
rapport with each other

Does not have any rigid

rules and guidelines

Need not necessarily have

boundaries of time, place
or even subjects for that
matter
QUERIES??
Thank you!!