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MINTZBERGS MANAGERIAL ROLES EXHIBITED

BY JEFF BEZOS
I)INFORMATIONAL ROLES :
i) Monitoring : Bezos was fully aware of the required information for developing his
business and was constantly working hard to acquire work related information
ii) Disseminator: Was very specific in sending information to his subordinates and colleagues as he
knew that sound communication is the need of the hour
II)INTERPERSONAL ROLES:
i) Leader : He showed leadership qualities when he was in D.E. SHAW as from an employee he
was made the head of Chicago based operations
ii) Liaison : Constantly tried to make business contacts and maintained it which can be seen from
his success
III)DECISIONAL ROLES:
i) Entrepreneur : He was an innovator and constantly emphasized on creating something unique
through experiments and out of the box thinking attitude
ii) Negotiator: Such was his charisma that despite a point when the stock prices fell and many were
writing off Amazon , His persuasive and never give up attitude made him an enigma
What was Jeff Bezos strategy all about and
how he was different from his competitors?
What distinguished Amazon from others was Bezoss uncompromising ambition,
its obsessive frugality and its unshakable belief in the potential of technology to
transform the customer experience
This was through augmented services and unprecedented efficiency.
Amazons strategy was dominated by a single objective: Growth.
According to Bezos This is a scale business fixed costs are very high and the
variable costs of doing this business are extremely low
Amazons major strategic objective has always been GBF Get Big Fast
Customer is KingThis was the given the topmost priority even before his
employees which had drawn criticisms from many of his colleagues , employees
and counterparts
What was Jeff Bezos strategy all about and
how he was different from his competitors?
Achieving growth meant offering customers the cheapest deal possible
irrespective of its impact on profitability
Amazon offered free shipping services to attract customers which meant that as
business grew so did Amazons losses
It was not until the final quarter of 2001 did Amazon turned into a profitable
venture
Jeff emphasized that achieving growth also meant continually augmenting
customer buying experience by designing the website to make customers
shopping experience quick , easy and interesting , allowing customers to review
and rate books , give recommendations
Jeff Bezos was constantly seeking new opportunities to surprise and delight
customers
Role of Strategy in Jeff Bezos Success
From his Success Story we see four characteristics of strategy that was
conducive to his success:
I)Goals that are simple , consistent and Long Term
II)Profound Understanding of the competitive environment
III)Objective appraisal of Resources
IV) Effective Implementation

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