iProduction

Group Member

Muhammad Heikal Bin Faiz Mansor

- Project Manager, Director
Muhammad Faris Izzuddin Bin Rosli
- Cameraman, Editor
Muhammad Aiman Bin Muhammad
- Graphic Designer, Audio Mixer
Muhammad Fakhrrin Bin Md Yusof
- Web Programmer, Art Director
 Project Description

Video Advertisement
Duration : 90 seconds
Client Name : Kritikal Clothing
 Project Objectives

To increase sales of Kritikal product

To promote Kritical as local street wear in Malaysia

Target Audience
Age (18-25)
Lifestyle (Teenager)
 Project Scope

Synopsis :
To attract young generation wearing a local streetwear clothing and to
show a this local brand is also a unisex wear. Lastly, to show a hipster in this
local street brand.

Storyline :
At the beginning of our video advertisement, we will take a shot in Kritikal
shop and we will show detail about their product. Second, a person
wearing a Kritikal T-shirt walking at the side walk and the angle we use is at
the back of the person to show the Kritikal brand to the audience with an
intro of the music. Then, we will take a shot at railway station with female
talent. Next, we will do the close up shot to the shirt to show that we are
promoting this Kritikal local streetwear. We will use a multiple transition in
this video. Lastly, we will do a timelapse while there is a text and logo of
Kritikal brand and our production.
Landing Page
 Style Guide

Font
No Items Size Type Colour Effect/Style

1 Title 16 Arial Black Bold

2 Information 11 Arial Black Regular
3 Hyperlink text 11 Arial Blue Italic
4 Button 12 Verdana White Regular

Image

No Items Size (Pixel) Format

1 Button 10 x 15 *.png
2 Home Image 1024 x 768 *.jpg
3 About Image 1024 x 768 *.jpg
4 Video Image 1024 x 768 *.jpg
5 Contact Image 1024 x 768 *.jpg
Navigation

No Items File Name Hyperlink File

1 Page Home BtnAbout About.htm
BtnContact Contact.htm
BtnVideo Index.htm
BtnLogo Index.htm

2 Page About BtnAbout About.htm

BtnContact Contact.htm
BtnVideo Video.htm
BtnLogo Index.htm

3 Page Contact BtnInstagram Instagram.htm

BtnE-mail Gmail.htm
BtnGoogle Maps GoogleMaps.htm

4 Page Video BtnAbout About.htm

BtnContact Contact.htm
BtnVideo Video.htm
BtnLogo Index.htm
File Naming

No Items File Name Format

1 Page Home Index.htm HTML
2 Page About about.htm HTML
3 Page Contact contact.htm HTML
4 Page Service Service.htm HTML
5 Button Home Btnlogo.png PNG
6 Button About BtnAbout.png PNG
7 Button Contact BtnContact.png PNG
8 Button Service BtnService.png PNG
9 Image Home ImgHome01 JPEG

10 Image Home Rollover ImgBanner JPEG

11 Image About Founder ImgAbout01.jpg JPEG
12 Image About Company ImgAbout02.jpg JPEG
13 Image Contact Maps ImgContactMaps.jp JPEG
eg
14 Image Contact Icon IconPhone.png PNG
IconWhatsapp.png
IconEmail.png
Detail Storyboard
 Costing
# Item Per Unit Total
1. Conceptualizing 350
2. Voiceover Script 100
3. Graphic Design 100
4. Animation -
5. Music:-
Sound FX 100
Background music 100
Voiceover 200

6. Talent / Artist 2 1000

7. Production Cost 1200
TOTAL : 3150
Gannt Chart