Académique Documents
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By
Dr. Saddam Hussain,
Deputy Head/Assistant Professor (MS)
CIIT, Attock
Slide 1.2
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.3
Introduction
2-3
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.4
Things to consider
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.5
Terminology
Methods -
The techniques and procedures used to obtain data
Methodology -
The theory of how research should be undertaken
Saunders et al. (2009)
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.6
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.7
Nature of research
Definition:
Something that people undertake in order to find things out in a
systematic way, thereby increasing their knowledge (Saunders et
al. , 2009)
Business Research may be defined as the systematic and objective
process of gathering, recording and analyzing data for aid in
making business decisions (Zikmund, 2002, p. 6)
Characteristics:
Data are collected systematically
Data are interpreted systematically
There is a clear purpose to find things out
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.8
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.9
Key debates
Knowledge production (Modes 1 and 2 knowledge)
The relevance gap
Evidence based management
Basic and applied research
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.10
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.11
Sources:
)
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Research Process
Slide 1.13
Factors to consider
The impact of your personal feelings and beliefs
Access to data
Time and other resources
Validity and reliability of the data
Ethical issues
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.14
Summary
Business and management research
Is trans-disciplinary
Engages with both theory and practice
Involves undertaking systematic research
Should be undertaken with rigour
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Slide 1.15
Recommended Books
Core Text
Saunders, M., Lewis, P. & Thornhill, A (2009). Research Methods for
Business Students (5th ed.), Pearson/Prentic Hall Education: Harlow,
England
Zikmund, W. G., Babin, B.J., Carr, J. C., & Griffin, M. (2009) Business Research
Methods, (8th ed.), South-Western College Publisher
Related/Reference Books
Tharenou, P., Donohue, R. & Cooper, B. (2007). Management Research
Methods. Cambridge University Press: UK.
American Psychological Association (2002). Publication Manual of the
American Psychological Association (5th ed.).Washington: American
Psychological Association.
Stark, R. (2003). Research & Writing Skills: Success in 20 minutes a day
(Ist ed.). Learning Express, LLC: New York.
Other related stuff (books and articles) will be shared by the course
teacher. th
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5 Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
And finally..