Académique Documents
Professionnel Documents
Culture Documents
July 2012
Corporate Social Responsibility
Introduction
Corporate Social Responsibility
Objectives Objectives
Our Definition
It is too expensive
It is a market gimmick
King III
Winning new
businesses
Increase in Enhanced
Relationship with
customer retention
stakeholders
of CSR workforce
Differentiating
yourself from the
Media interest
competitor
and good
reputation
Enhancing your
influence in the Access to funding
industry opportunities
Corporate Social Responsibility
Synchronisation
CSR as a group
Culture as a norm of CSR with company
concept
business strategy
Corporate Social Responsibility
Stakeholder Dynamics
Environmentally
focused initiative
Corporate Social Responsibility
Practical Application of CSR
Guidelines
You need to evaluate various aspects of your business and operations
Guidelines
Appoint a driver for your CSR initiative
Communicate your CSR efforts to all your stakeholders clearly and boldly.
Case Studies
Corporate Social Responsibility
Case Studies
2. Customer loyalty
3. Sympathetic purchases
4. Increase in sale
Corporate Social Responsibility
Case Studies
5. Customer loyalty
1. PCG was offering their clients a service being charged for by other
accounting firms in the neighbourhood
Financial Indicators
Non- Financial Indicators
Corporate Social Responsibility
Thank You