m Largest chemical companies in the world With

annual sales of more than $20 billion It provides

chemicals, plastics, energy, agricultural products,
consumer goods, and environmental services
Operating in 157 countries with 115 manufacturing
sites in 37 countries and employs more than
40,000 people.
m jar-flung operations
m Different environment & company environment
m Lack of ethnocentric attitude
m Lack of cross culture training Emotional issues
m =he whole case study basedtopic on the of role
of HRM in international business i.e of (Dow¶s
management international development)
m Dow¶s chemical founded in 1897 in midland
michigan. is a global science and technology
based company.
m develop an manufacture chemical plastic
agriculture products and services.
m It provide product and services for 170 countries
m $28billion sale come from the foreign markets
 ð

m Dow¶s operation includes eight global business
that rely on 208 manufacturing sites located in 38
countries.
m Dow¶s work force of nearly 50 thousand employee
is spread across 168 countries
m Its CEO was born in liverpool and had held
previous position with dow u.k,dow europe,dow
hongkong,dow asia and dow north america
m _
 -motivate the employees that to pursue
opportunity to learn from top caliber people and form
best practices around the world in order to gain truly
international prospective on business success
m à__its not easy to manage employees in
168 countries with expatriates and local managers
m á á

it is doing its business in more than
168 countries and still capturing the market
m 
 _challenges which the have to face in
different countries regarding policies govt.culture etc
m How would you characterize dow¶s current
approach to staffing? Which approach would you
follow for dow¶s future benefits.
m _taffing policy:
_electing individuals with requisite skills to do
a particular job.
Also as tools for developing and promoting
corporate culture.
m =ypes of staffing policy:
Ethnocentric.
Polycentric.
Geocentric.

O


 
Ethnocentric Polycentric Geocentric

Host-country
Key management nationals manage
subsidiaries, _eek best
positions filled by
parent company people, regardless
parent-country
nationals hold key of nationality
nationals
Headquarter
positions

O


 
m Do you think dow¶s program did a good job putting
the right person in to the right job in the right
place at the right time?
 An executive¶s domestic performance does not
necessarily equate to his/her overseas performance.

m _elf-orientation:
· _trengthen self-esteem, self-confidence and
mental well-being
m Others-orientation:
· Enhance ability to interact with host country
nationals
m Perceptual ability:
· =he ability to empathize - understand why people
in host-country behave the way they do
m Cultural toughness:
· How well an expatriate adjusts to a particular
posting tends to be related to the country of
assignment
 =raining:
Obtain skills for
a particular
(foreign) posting.

Development:
Develop
manager¶s skills
over his/her career
in the jirm.
m Cultural:
_eeks to foster an appreciation of the
host-country¶s culture.
m Language: R

Can improve expatriate¶s 
  
effectiveness, relate more easily to

  
culture and fostered a better firm
image.
m Practical:
Ease into day-to-day life of the host
country.
å




m What is the particular strength and weakness of

dow¶s international.
m _
 _
Working in over 168 countries and managing there
employees successful as they are following a
geocentric approach which the are changed from
ethnocentric.

  Its CEO was born in liverpool and

had held previous position with dow u.k,dow
europe,dow hongkong,dow asia and dow north
america
m à__
there are many question in front of them to look
after
1.when to send managers to foreign locations?
2.what qualification they should have?
3.will the expatriates will adjust in alien
environment?
so its not easy for them to answer these question
m =O CONCLUDE =HE CA_E _=UDY WE CAN
_AY DOW¶_ IN=ERNA=IONAL I_ MANAGING
I=_ jOREIGN PROJEC=_ VERY _UCE__jULLY
BY U_ING A GEOCEN=RIC APPROCH AND
EVEN U_ING =HE EXPA=RIA=E _ENRIO VERY
WELL. AND U_ING ONE =ERM AND MAKING
=HERE EMPLOYEE =O 



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