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Projected Supply
Competitors
The proponents direct competitor is
Chemworld Fragrance Factory (CFF).
The proponents indirect competitors are
Aficionado and Zen Zest.
Direct Competitors
Projected Supply
Chemworld Fragrance
Perfume 20% 320 340
Factory (CFF)
Chemworld
Fragrance Factory 340 65 22,100 260 88,400
(CFF)
The table shows the projected demand, supply and the demand-
supply gap. This shows the gap between the demand for Perfumity and the
volume of supply.
XI. Projected Market Share