AUDIENCE RESEARCH

RESULTS
Sim
Questionnaire 1
ALCOHOL
1. How old are you? 12

10
11

I asked this question to ensure 8

we got a variety of ages as our 6
primary and secondary audience
branches across all ages.
4
3
2 2
2
1 1 1 1 1

0
12 17 18 20 24 25 31 40 41

male
39% 2. Please state your gender
(9)
Our target audience also contains both males and
females. By asking this it enabled us to see that
female wed get a strong sample relevant to our
61%
(14) documentary.
 3. Have you ever consumed No
9%

alcohol? (2)

We want to address two sides of this argument so

we asked this question in order to get answers
from both sides. However as you can see the Yes
results suggest more people drink than dont 91%
(21)
which will still benefit our documentary as now
we have an idea of the questions we should ask.

RELAX 3

SESH 3

4. What comes to mind when

PARTY 3

MESSY TIMES 2

CONFIDENT 1
you think of alcohol?
I asked this question to get an idea of what
FUN 2

FRIENDS/SOCIALISING 5
people think of alcohol and its effects. Thisll
ALCOHOL

ADULTS 1
2
help us to know which side (+ or -) to focus on.
GOOD TIMES 1

0 1 2 3 4 5 6
 I dont Everyday
9% 4%
(1)

5. How often do you drink?

(2) Every week
17%
(4)

I asked this in order to see if there were talking

points based on peoples different drinking habits.
Only on Special
occasions
44%
(10) On weekends
26%
(6)

5
5

4
4
6. What is your alcoholic
3
3
drink of preference?
2
2 2
By asking this it could prompt a good piece
1 1 1 1 1 of information seeing if there was any
1
correlation between a persons age and their
0 drink of choice.
vodka apple juice beer cider cocktails gin and tonic malibu rum wine sambuca
 7. How old were you when 7

you had your first drink?

6
6

5
This question will be a talking point when
discussing our overall question of whether
4
4

the legal drinking age should be lowered. 3

3 3

2
2

1
1 1 1

0
NOTHING 3 7 10 13 14 15 16 17 Can't
remember

RELAXES ME 4

ALLOWS YOU TO LET LOOSE AND FORGET 2

8. What benefits are there
SOCIAL ASPECT 5
to drinking?
BOOSTS MY CONFIDENCE 3
This question shows us how people perceive
LETS YOU HAVE FUN 4
drinking and will also help us with our
0 1 2 3 4 5 6
argument of the pros and cons to alcohol.
9. Do you think its possible
to become addicted to
alcohol? No
This question provides us with another Yes
100%
0%

argument based on the effects of drinking.

9
8 8
8

6
10. When you first drank, why did
5
you?
4 By asking this we are able to see under what circumstance
3 people first drank. Itll allow us to bring up the argument of
2 2 whether peer pressure comes into play at all regarding
2
1
alcohol.
1

0
Socially with friends Celebration Christmas Holiday Out for a meal
 11. Have you ever been sick
or injured upon drinking? no
18%
(4)
This provides information on what consequences
drinking can have on an individual.
yes
82%
(8)

I DONT KNOW 1

THE SAME 3

LOUD 2

LAID BACK 2

EMOTIONAL 1

JOLLY/HAPPY

FUNNY
3
12. How do you think you
act when youve drank?
2

CRAZY/OUT OF CONTROL 3

CONFIDENT 2

CAREFREE 2 This will also help us to understand what

A MESS 1 people view as the effects of drinking.
0 0.5 1 1.5 2 2.5 3 3.5
 12. Do you have fun NO 2

when you drink and YES, IT RELAXES YOU, CHILLS YOU OUT 6

why? YES, MAKES EVERYONE HAPPY

YES, IT'S A LAUGH 2

3

This question will assist us in our DEPENDS ON WHO I'M WITH 3

argument on the pros and cons of alcohol.
YES, IT BOOSTS MY CONFIDENCE 1

YES, IT BRINGS OUT MY PERSONALITY 1

YES, GETS THE FUN GOING 2

0 1 2 3 4 5 6 7

Yes
26%

13. Should the legal drinking

(6)

No
74%
age be lowered?
(17) This is our overhanging question in our documentary.
In discussing the effects, pros and cons of alcohol as
well as considering the public and expert views we will
yes no be able to discuss this question in more depth.
QUESTIONNAIRE 2
DOCUMENTARIES
1. Please state your current
employment status. student
38%
full time
25%
(6)
We asked this in order to ensure we are able to (9)
reach our target audience .
part time
unemployed
25 33%
4%
(8)
23
(1)
20

2. Have you ever watched a

15

documentary?
10

0
0
yes no
 3. Do you enjoy watching no
17%

documentaries? (4)

Yes
83%
FILMS 1 (19)

CELEBRITIES 1

SUPERNATURAL 2

WORLD TRAVEL/EVENTS 3
4. What type of documentary do
LOUIS THEROUX 2
you enjoy watching the most and
ANIMALS 5 why?
CRIME 6
To see where our documentary would fit on the
spectrum and what elements from the most popular
0 1 2 3 4 5 6 7
answer (crime) we can use and adapt in our own
documentary.
 15 minutes
0%

5. How long do you think 1 hour

13%

a documentary should (3)

Half an hour

be?
35%
(8)

For channel and scheduling we thought wed

ask how long people would want a 45 minutes
documentary in order to schedule it at an 52%
appropriate time for our target audience. (12)

16

14 15
12

10

8
6. What style of presenter do
you prefer in documentaries?
8
6

2
We asked this to help us decide which style wed like
0
to use in our documentary.
Voice over/narrator On screen
 7. Do you prefer to watch a
One side
17%
(4)

documentary that would focus on

two sides on an argument or one
side? Two sides
83%
We asked this to help us decide what approach wed (19)

wish to take in our documentary. Whether we should

focus on just the positives or negatives, or both.

6
8. Why would you watch
TO INVESTIGATE A TOPIC

TO BE ENTERTAINED 9
a documentary?
TO LEARN SOMETHING NEW 3
Again, we asked this to figure out the
approach wed wish to take and decide
what style of documentary we want to
TO BE INFORMED 5
create.
0 1 2 3 4 5 6 7 8 9 10
 9. Would you expect a no
26%

documentary to have (6)

music?
Again we wanted to get an idea of the codes
and conventions people would expect to see in
a documentary. Itll help us when creating our yes
74%
documentary as were able to cater to what (17)
our target audience wants.
SIGNIFICANT FINDINGS FROM OUR QUESTIONNAIRE INCLUDE:
- What comes to mind when you think of alcohol?
Majority of the individuals answered with socialising with friends, parties and relaxing. This provides us with a
more positive view on alcohol which thus gives us a counter argument.

- How old were you when you had your first drink?
All of the responses from this question tell us that the majority of people, if not all, first drank when they were
under the legal drinking age. This helps us to gain more of a first person view into our boding question of
whether the legal age should be lowered.

- What style of presenter do you prefer in documentaries?

- Do you prefer to watch a documentary that would focus on two sides on an argument or one side?
- Why would you watch a documentary?
- Would you expect a documentary to have music?
These four questions were asked to help us decide on the purpose of our documentary as well as some of the
codes and conventions expected by our target audience. They have proved helpful as we have developed on the
responses in order to make up our final proposal.
CONCLUSION AND REFLECTION.

This audience research has helped us in deciding the general codes and conventions
of our documentary as well as the stylistic elements our target audience would
expect to see.
We managed to incorporate the research for our secondary audience into this
audience research as we gained responses from adults, including parents.

After conducting our audience research we have decided on the style of our
documentary being two sided and its purpose to inform, raise awareness and
entertain. Its also solidified our initial idea in using a wide range of ages for our
target audience as our results show the contrasting opinions of our primary and
secondary audiences.