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The biggest mistake startup owner makes is keeping the idea to themselves. You must share your idea with others to receive constructive
feedback. You can find product/services similar to yours which already exist, someone else has already spent the time and money to
validate that idea for you.
You can create a Mini Version of your product first (MVP) instead of going all out with the full creation of a product. It may not be 100%
fully functional, but youll get honest feedback on a version people can sort of use, instead of just the idea of that thing.
You can also sell before you build i.e., create a landing page with pre-order form. True validation comes from people actually paying you for
that idea, even before they can get it. Another very popular way to validate a product idea is thru Crowd Funding.
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Idea Validation (Free Plan)
Your idea validated on the following parameters and rating from 1-10 will be assigned.
All the parameters validated under FREE Plan will be included in the
Free Plan basic plan like business model, market size & concept validation will
also be a part of basic plan.
Competitive What differentiates you from everybody else, and why should people
choose you and your business over your competitors? Leverage can
Advantage change your life and business, but only if you take full advantage of it.
All the parameters validated under PRO Plan will be included in the
Pro Plan enterprise plan like founders quality, feedback loop, & execution
capabilities are checked.
Your ideas are shared with angle investors and their opinions are
Investment recorded. Their investment philosophy rests on four pillars
Readiness quality of the founding team, disruptive potential of the idea, market
opportunity and validation in that order of priority.
Selling pain business is easier than selling pleasure business. You are not solving any
major customer pain rather than you are enhancing the pleasure by fulfilling the desire of a
customer.
While travelling, customer's prime concern (pain point) is to reach the destination as early
as possible with safety, entertaining the customer on their way to office/college etc solving
customers non core problem.
Most of the time travellers carry their own way of entertainment like iPod, books etc, they do
enjoy chatting with each other while travelling. Most of the entertainment are already
available in their Smartphone and it's just a click of button.
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Observations (Contd.)
Not being able to easily describe the key features of your idea is a warning sign that the
idea isnt well thought out yet. If you don't know the likes and dislikes of your
product/services, it means you will not be able plan strategies to address the needs of the
customers.
Entertainments are preferred during free time but while travelling we all are in rush mode
hence we may not enjoy the party on the wheel. Although most of the traveller will pay
some attention to the party/band who is doing entertainment but how much they will pay or
how this business will make money is still a question?
You have not clearly defined differentiating benefits or features. A general demographic
isnt enough, so take the time to hone in your target buyer personas. Since you know your
target audience better, you can approach them and get their opinion.
There may be very few player operating in this segment because of very small market or
may be due to disruptive nature of your idea, you may be operating in blue ocean where
you can command a good market share over the period of time. You need to modify your
business model accordingly in order to make it a disruptive one.
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Market Size Validation
The industry you will operate in and your target customers?
Your idea will fulfil wants of the customer. Wants are a step ahead of needs and are
largely dependent on the needs of humans themselves. Wants are not mandatory part of
life. A baby needs milk but it WANTS candy :). Travel is a basic need of any customer but
your idea is some of the travellers will wish to travel & enjoy the party.
Operating in a niche market will not only limit your growth or scale but also sometime you
need to create awareness about that niche segment of the broad market which takes time
and patience.
Although your local market is big enough, you can design your services in such a way that it
caters to different needs of same customers.
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Observations (Contd.)
Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying theyre
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. Join higher plans to achieve this.
Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
Since you know the size of the market and identified the potential target customers, you
have done some research. Understanding how many people need your idea -- and what
theyre willing to pay for it -- will help you determine whether your concept is viable.
Your concept is unique and startup owner looks very confident in his/her response which
shows strong believe on their idea.
Your idea is unique but it can get plagiarized or copied. You must protect your idea by
adopting differentiated process or by having best in class quality of party members.
You don't have clarity on the salient features of your own product, you need more research
on problem/solution side of your idea. The customers will have hard time understanding
your product.
In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
You must create a prototype or minimum value product first. Lean model or idea which does
not take huge amount of capital to produce profit is the best one.
You need to know exactly where to find your customers. You need to know where they hang
out online. Ideally, you should have a specific demographic to sell to (i.e. chiropractors,
lawyers, golfers, etc.). This makes advertising simpler and helps make your marketing more
effective.
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