Guru Dual SIM E2152 – Product specs

Product Concept
Stylish & affordable Dual SIM phone

Sales Points
Premium Stylish design, Twitter & Facebook Native
Clients, Yahoo Messenger, Torch with dedicated key

 Torch, BT2.0, USB 2.0

 GPRS Dual Band
 Dimension : 111.6x 46.3 x 13.5 mm ,
 VGA Camera with Video Recording
 LCD : 2.0” QQVGA 262K TFT
 SMS – 1000 , Phonebook – 1000
 Wireless Stereo FM + Recording
 Preloaded Twitter & Facebook Native client
 Preloaded Yahoo Messenger
 Customizable Theme UI
 Fake Call, SOS Message, BT Messenger
 Image Editor
 9 Regional Languages
 One touch music key’s
 Phonebook & Message Backup to SD Card
 1000mAh, Talk time up to 11 hours
 User Memory : 7.5MB(Expandable up to 2GB)
Target Customers

Target Segment

* Demographics
Age: 20 – Mid Forties SEC B & C
Gender: Male and Female

Key Values

- 2-SIM-card users
- Optimize tariff plans
- Economical and utilitarian
- Travels a lot
- Long battery life
- Practical and rationale
Comparison Table
Model E2152 X225 X250 LG GX200

Network Dual SIM, Quad Band Dual SIM, Dual Band Dual SIM, Dual Band Dual SIM, Quad Band
Dimensions 111.6x 46.3 x 13.5 mm 96 × 47 × 16mm 110 x 47 x 15.2mm 109 x 48 x 13 mm
Display 2.0” QQVGA 262K TFT 1.8" 65K QVGA 2" 65K QVGA 2" 262K TFT
FM Radio Wireless + Recording Yes Wireless (Tel Ant) + Rec Yes + Rec
Connectivity BT2.0, USB 2.0 BT BT 2.0 BT2.0, USB2.0
Camera VGA + Recording VGA VGA 1.3MP
Ringtones 40 poly, MP3 64 poly 64 poly 64 poly, MP3 ringontes
Memory 7.5MB (Up to 2GB) Up to 8GB exp 500KB (Up to 8GB exp) 80MB (Up to 4GB)
Battery 1000 mAh (Up to 11hrs) 700mAh (Up to 4hrs) 1300mAh (Up to 10hrs) 1500 mAh (Up to 13.5hrs)
Phonebook/SMS 1000/1000 500/100 500/185 500/355

Multi effect User Interface, Twin LED Torch, Motion

Vibration Speakers, Sensor, Vibration Speakers,
Twitter & Facebook Background Music, Flight Background Music, Flight Mobile Tracker, NDTV Active,
native Clients, Yahoo Mode, IM: AIM,MSN, Mode, IM: AIM,MSN, Yahoo Google search, Newshunt,
Key Features Messenger, Torch Yahoo Messenger Messenger Justcricket, Torch
Dual SIM Standby

• 2 connections in 1 phone
- Best Call rate between different operators
- Personal number and business number
- Access 2 separate network for better coverage
- Local and roaming advantage
Contemporary
Design

Terraced keypad for

easy use

• Ergonomic Design & Compact size Elegant Curvilinear

- Slimness - 111.6 x 46.3 x 13.5 mm
- Terraced keypad is comfortable to messaging, SNS
Dynamic User
Experience

• Paragon Lite UX • Dual SIM UX

- Intuitive Experience with Paragon Lite UX - Theme setting for each SIM
- User-friendly Interface - Easy to use Dual SIM management UX
Social Networking

• Rich SNS service

- Twitter and Facebook are supported by Native application
- Instant messenger : Yahoo IM, BT Messenger
Versatile Feature Set

• MP3 Player with Micro SD card

• VGA camera with Video Recording
- Get more storage for MP3 music files and images

• Torch with Dedicated key • Easy Connectivity

- USB v1.1:Connect to PC conveniently and Instantly
- Avoid being left in the Dark - BT v2.1:Connect to Car Kit or Wireless heartset
Differences among Dual-SIM Solutions

DUOS :
- Capable of Dual-SIM Active
- The most powerful solution of Samsung for Dual-SIM
- The device has 2 RF system so that each line can be operated separately and
simultaneously.
- When one SIM is on the line, the other SIM is still active.

Dual-SIM : E2152
- Capable of Dual-SIM Standby
- Both of 2 SIM cards can be put on standby simultaneously.
- The device has 1 wide band RF system so that both SIMS’s can be on call receiving stand
by.
- However when one SIM is on call, the other SIM become inactivated.
3 minutes talk
Dual SIM Standby
Two different connections from different service providers and
one has better call charges and the one with better coverage.
Explain that the second SIM card can be activated when leaving
your area, thereby avoiding roaming charges with an appropriate
service provider.
Show how WAP/MMS is supported by Dual SIM, especially
through native clients like Twitter, Facebook and Yahoo! IM, and
how quickly these applications can be accessed.

Reliability
Explain the advantages of a branded dual SIM Phone

Only branded dual SIM available in the market

• Reliable – Backed by Samsung Warranty

• Leading company in Mobile phones
• Technological leadership
 3 minutes talk

User Experience
Applications for Facebook and Twitter or IM services, how
easy is to connect with friends.

Reveal how easy it is to manage the Dual SIM function by

different theme settings.

Demonstrate the virtues of Paragon Lite UX, emphasizing its

intuitive qualities including: 3 soft keys with main middle key;
simplified menu and concise user paths; more user-friendly
layout and interactive screens.

Versatile Feature Set

• Point out the VGA Camera with Video Recording and try
snapping a shot or shooting a short clip for playback.
• Open the MP3 Player and show the quality of the speakers.
• Tune the FM radio to a local station and remark on its
excellent
reception due to built-in intenna.
• Refer to the USB v2.1 & BT v1.1 portals that can connect the
device to PC or BT-compatible peripherals.
• Simply turn on the Torch light and highlight its usefulness –
outdoors at night, in a movie theater or unlit corridor.
• Reiterate that the powerful1000mAh battery gives longer-
lasting life, requiring fewer recharges.
Accessories

In-box Contents

STD Battery
Travel Adaptor Stereo Headset User Manual

Optional Contents

Data cable Car Adapter BT Headset Kit

General
Specification

• Network • Camera
- GSM Dualband (900/1800) - VGA + Video Rec
- JPEG/GIF/A-GIF/PNG/WBMP
• Dimension
- 111.6 x 46.3 x 13.5 mm/ 80.4g • Audio
- AMR / MIDI / SP-midi / i-melody / MP3
•Display
- 2.0" QQVGA TFT 262K • Video
- Record : MPEG4/H263, QQVGA /15fps /128Kbps
• Battery (Standard) Li-Ion 800mAh
- Decoder : MEPG4/H263, QCIF /15fps / 128Kbps
- Li-on 1,000mAh
• FM radio with intenna (RDS)
• Connectivity
- USB v1.1 • Rich SNS support
- BT v2.1 - IM, Native twitter, Facebook

• Memory
- Internal memory: 7.5MB
- External memory: MicroSD up to 2GB
Marketing Support

TVC
Dummies
Poster
Danglers
Leaflets