Acquire enhanced volumes of sales of

products and services.

Generate awareness about offerings
Induce trial of a new product or service.
Motivate and impress trade channels
Change or create attitude towards product or
service.
Support sales promotional, sponsorship and
public relations activity.
 Advice and counsel on marketing strategy.
Advice and counsel on advertisement and
media strategy and tactics
Prepare and develop print, outdoor and
electronic advertisements.
Carry out collateral designs of various items
such as display material, PoP material and
other promotional material.
Help and counsel on sales promotion and
other communication task.
 Account executive;
An account executive gets briefing
from the clients marketing manager or
product manager or brand manager on the
issues affecting the product or services, due
to competition, change of market share, new
consumer research, new product formula or
packaging;
 Thecreative team;
The team basically comprise a writer
and a designer.

Theaccount planner or researcher;

The account planner gathers the
necessary information related to the clients
problem.
 The media planner and buyer;
This is the team that actually makes
the campaign come alive.

Account director
The individual who holds overall
responsibility of servicing effectively the
entire clientele of the agency.
 Thecreative director;
The individual who is responsible for
the over all creative and the art work of the
agencys clients.

Themedia director;
The individual who is responsible for
media planning and buying activities of the
agency.
 Production house;
it makes TV films, press and
magazines advertisement, cinema films, radio
recordings and other promotional materials.

Release to media;
all finished creative and artwork
related to advertising should be with the
media at least several days before it is due to
appear in normal situations.