James A.

OBrien Introduction to Information Systems Eleventh Edition 1

Nokia 3300

Amazon Nokia

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 2

Introduction to Information Systems

Essentials for the Internetworked E-Business Enterprise

Eleventh Edition

James A. OBrien

Chapter
7
Electronic
Business
Systems
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 James A. OBrien Introduction to Information Systems Eleventh Edition 3

Chapter Objectives
Identify each of the following cross-functional
e-business systems and give examples of
how they can provide significant business
value to a company and its customers and
business partners.
Enterprise resource planning
Customer relationship management
Enterprise application integration
Supply chain management
Groupware

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 James A. OBrien Introduction to Information Systems Eleventh Edition 4

The e-Business Application Architecture

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 James A. OBrien Introduction to Information Systems Eleventh Edition 5

Enterprise Resource Planning

Production Integrated
Planning Logistics
Sales Customer/
Distribution, Employee Accounting
Order and Finance
Management Human
Resources

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 James A. OBrien Introduction to Information Systems Eleventh Edition 6

Customer Relationship Management

Retention
Marketing and and Loyalty
Fulfillment Programs
Sales
Customer Store Front
Cross-Sell
and Field
Up-Sell
Customer Service
TeleSales
Service and
Support

Contact Management

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 James A. OBrien Introduction to Information Systems Eleventh Edition 7

Supply Chain Management

Supply
Chain Commit Schedule Make Deliver
Life Cycle

Order Demand Manufacturing

SCM Commitment Planning Planning
Functional
Processes
Advance Transportation Distribution
Scheduling Planning Planning
SCM
Integrated
Solution Internetworked Supply Chain Management

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 James A. OBrien Introduction to Information Systems Eleventh Edition 8

Tools for Enterprise Collaboration

Enterprise
Collaboration
System

Collaborative
Electronic Electronic
Work
Communications Conferencing
Management
Tools Tools
Tools
E-Mail Data Conferencing Calendaring
Voice Mail, I Phone Voice Conferencing Task and Project Mgt
Web Publishing Videoconferencing Workflow Systems
Faxing Discussion Forums Knowledge Mgt
Electronic Meetings Document Sharing
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 James A. OBrien Introduction to Information Systems Eleventh Edition 9

Functional Business Information Systems

Marketing

Production Human Resource

Operations
Functional Management
Business
Systems

Accounting Finance

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 James A. OBrien Introduction to Information Systems Eleventh Edition 10

Marketing Video

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 James A. OBrien Introduction to Information Systems Eleventh Edition 11

Marketing Information Systems

Marketing
Information
Systems

Customer
Interactive Sales Force Sales
Relationship
Marketing Automation Management
Management

Market Advertising
Product
Research and and
Management
Forecasting Promotions

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 James A. OBrien Introduction to Information Systems Eleventh Edition 12

Video Interactive Marketing

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 James A. OBrien Introduction to Information Systems Eleventh Edition 13

Targeted Marketing

Context
Content

Demographic/
Psychographic Online Behavior

Community

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 James A. OBrien Introduction to Information Systems Eleventh Edition 14

Marketing Video Example

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 James A. OBrien Introduction to Information Systems Eleventh Edition 15

Marketing School Bus Industry

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 James A. OBrien Introduction to Information Systems Eleventh Edition 16

Manufacturing Information Systems

Intranet

Computer Integrated Manufacturing

Manufacturing Manufacturing
Engineering
Resource Execution Systems
Planning Systems Remote
CAD Worker
Production Shop Floor CAE
Forecasting Scheduling Computer- Supplier
Production Machine Control Aided
Scheduling Process Control Process
Quality Control Robotic Control Planning

Extranet

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 James A. OBrien Introduction to Information Systems Eleventh Edition 17

Human Resource Management - Video

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 James A. OBrien Introduction to Information Systems Eleventh Edition 18

Human Resource Management

Training & Compensation
Staffing Administration
Development
Manpower Succession
Strategic Contract
Planning planning
Systems costing
Labor Force Performance
Salary forecast
Tracking appraisal plans

Labor Cost Training Compensation

Tactical Analysis effectiveness effectiveness
Systems Turnover Career Benefits
Analysis matching Analysis

Payroll
Recruitment Skill assessment
Operational control
Workforce Performance
Systems evaluation Benefits
Planning
Administration

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 James A. OBrien Introduction to Information Systems Eleventh Edition 19

Human Resource Management

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 James A. OBrien Introduction to Information Systems Eleventh Edition 20

Accounting Information Systems

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 James A. OBrien Introduction to Information Systems Eleventh Edition 21

Financial Information Systems

Financial
Information
Systems

Cash Investment Capital Financial

Management Management Budgeting Planning

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 James A. OBrien Introduction to Information Systems Eleventh Edition 22

Chapter Summary
The e-Business Application Architecture
reflects the key e-business applications and
their interrelationships.
Cross-functional enterprise applications cross
the boundaries of traditional business
functions. These systems focus on supporting
integrated clusters of business processes.
Supply Chain Management relies on
information technology and management
practices to optimize information and product
flows among the processes and business
partners within the supply chain.

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 James A. OBrien Introduction to Information Systems Eleventh Edition 23

Chapter Summary (cont)

A transaction processing system is an
information system that processes data
resulting from the occurrence of business
transactions.
Traditional functional business systems
support specific business functions including
marketing, accounting, finance,
production/operations, and human resource
management.
Marketing information systems support
traditional and e-commerce processes and
management of the marketing function.

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 James A. OBrien Introduction to Information Systems Eleventh Edition 24

Chapter Summary (cont)

Computer-based manufacturing systems help a
company simplify, automate, and integrate
many of the activities needed to quickly
produce high-quality products to meet
changing customer demands.
Human resource information systems support
human resource management in organizations.

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