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ANALYSIS
FOOD INDUSTRY: SISIG
Sisig
is a Filipino dish made from
parts of pig's head and liver, usually
seasoned with calamansi and chili
peppers.
TREND
"Sisig
is perfectly positioned to win the hearts and
minds of the world. This is the next big trend.
Anthony Michael Bourdain
It
is a tradition in the Philippines to roast a whole
pig (Lechon) only during special occasions. But
through Sisig, you can taste a flavorful glimpse of
lechon, not only once or twice a year but whenever
you crave.
DEMAND OUTLOOK
Sisig industry is actually in demand for a wide
range of consumers. Its target market are sisig
lovers from ages 16 to 30, both students
and young professionals. Health conscious and
vegetarians are also considered as one of the
business target market since tuna, tofu and
mushroom sisig are offered as an alternative
for the usual pork sisig. It will be strategically
located in busy transit business areas and or
school cafeterias.
BARRIER TO ENTRY AND GROWTH
Higher initial cost for
being the new
entrant.
Sudden growth and
rise up of this type of
industry.
IMPACT TO INNOVATION AND TECHNOLOGY
Sisig related type of industry can showcase different sisig
hybrids.
In terms of technology, consumers can have an easy access
through online and reservation for the restaurant.
ROLE OF THE GOVERNMENT