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HUMAN RESOURCES MANAGEMENT

IN HOTEL BUSINESS
Group 4
TABLE OF CONTENTS

INTRODUCTION OF 3 HOTEL GROUPS

HUMAN RESOURCES STRATEGY

RECRUITMENT AND SELECTION

TRAINING AND DEVELOPMENT

STRATEGIC FIT, COMPETITIVE ADVANTAGES AND


DISTINCTIVE CAPAPILITIES

KEY EMERGING CHALLENGES

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01

INTRODUCTION
Muong Thanh has been among the most
favourable hotels in Vietnam,proudly to be
the hotel group which was originated in
Vietnam and exposes the beauty of
Vietnamese culture & people.
Marriott International is the world's largest hotel company based in
Bethesda, Maryland, USA, with more than 6,000 properties in 122
countries and reported revenues of nearly $14 billion in fiscal year 2015.
InterContinental Hotels Group PLC, informally
InterContinental Hotels or IHG, is a British multinational
hotels company headquartered in Denham, UK. IHG has
over 766,000 rooms and 5,174 hotels across nearly 100
countries
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Human Resources
Strategies
02 HR Strategies of Muong Thanh Hotel, VN
Profitability

Customer
satisfaction

Staff adds value Professional


Build a family training and study
culture foreign hotel
Qualifications Experiences Responsibilities models

Recruit local
candidates

Staff demonstrates
the cultural identity of
the region Strategy map of Muong
Thanh Hotel 8
02 HR Strategies of Marriot Hotel, US

It greatly frames the employee talent and


gives value to the ideas and innovations
Talent brought forward
managementz

Focuse on open door policies which


Employee helps in giving voice to the employees
engagement

Employee empowerment Let the employees connect with the situations


Listening actively

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02 Intercontinental Hotel, UK
Room to
have
great Leadership
start
program
Coperate
talent

Building
Room Room to the right
Room for
you to be be skills
yourself involved

Room to Winning culture


grow framework

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Conclusion: Human resources strategy

1. Muong Thanh: Use selected staffs from


the locality to build a hotel with professional training

2. Marriot Hotel: Take care of the associates,


associates will take care of you

3. Intercontinental: "4 Room" principle


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Recruitment & Selection


03 Recruitment & Selection Muong Thanh Hotel

+35M
+3M Lorem ipsum dolor +6M
Receceiving 15M +13M
Post recruitment
amet, consectetur applications Direct
information (offficial
adipisicing elit, sed
website)
do eiusmod tempor. (qualifications, Interview
experiences)

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03 Recruitment & Selection Marriot Hotel

Post recruitment
information Receiving
Direct inteview
(online and applications
newspaper)

Written test and


Get promotion Physical tests Group
Discussion

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03 Recruitment & Selection IGH Hotel

Post recruitment Receiving Telephone


Aptitude test
information applications interview

Skills and
Final direct knowledge test Psychological
Get promotion
interview (based on body test
language)

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Conclusion: Recruitment & selection
Differences in the way of recruitment:

Muong Thanh Hotel requires a lot of


Similarities in the way of recruitment:
qualifications, experience and
responsibilities of applicants.
The recruitment process takes place
on many different channels
Marriot focuses on tests such as written
tests, group discussions, and physical
All companies use both internal and
exam requirements
external sources of recruitment.
IGH Hotel requires two types of interviews:
telephone interviews and face-to-face
interviews, and through tests.

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04

Traning and developing


Similar points in Training & Development
1. Aim to bring the best values to their staffs

2. Design specific training programs


- Muong Thanh Group: Developing the internal staffs/
mentoring process; internal standard; internal supervisor /
secret customers

- Marriott: New hire orientation program; International


hourly training

- Intercontinental: Series of inter-connected activities

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Differences in Training & Development

1 Muong Thanh
Focus on building the culture and style of working for
employees, which is based on the Vietnamese
characteristics

2 Marriott
Own the professional training program with specific
outcomes for staffs at different levels

3 Intercontinental
Focus on experiences of employees and motivates them
to follow on training & developing route.

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05

Pay and benefits


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Strategic Fit
I Muong Thanh Hotel

+3M +6M 15M

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I Muong Thanh Hotel
focused strategy

Muong Thanh
strategy of product
pursues three differentiation.
main strategy:

the lowest cost


strategy

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II Marriott International hotel
The strategies of Marriott International hotel :

D i ffe re nt i ate d Cost


Ta rge t i n g Leadership
S t rate g y Strategy

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III Intercontinental hotel

Intercontinental hotel focus on the European market. They visited three of


our priority markets in the region, UK (London), Germany (Frankfurt and
Berlin) and Russia (Moscow).

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III Intercontinental hotel

Strengthening diverse portfolio building scale in key markets


of differentiated brands

Their strategy
for high-quality
growth

creating lifetime guest


relationships
delivering revenue to hotels through
the lowest-cost, direct channels

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III Intercontinental hotel

focus on the most attractive, high-


growth markets and industry
segments
They
execute an
asset-light
strategy
ensure all of their actions are
undertaken responsibly

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07

Competitive advantages
Muong Thanh

Professional and modern services


Refection of Vietnamese culture through
the branding, images, building design,
the manners of employees, services,
01
Marriott

Have strong brand name with pricing power, customer


preference.
A proven business model of managing and franchising
03 hotels rather than owning them

Intercontinental
Brand name with pricing power,
02 Long dating contracts and scale in a very
fragmented industry
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Distinctive Capabilities
Muong Thanh Group Marriott Hotel Intercontinental

Sustainable development into High brand recognition and recall


economic group of multi-branch Technical innovations to improve
Strong quality services
operation in the fields of Tourism, the customer experiences and Constant take advantage of increasing
Construction and Investigation, upgrade of business processes business and leisure travel
Entertainment Education & Health Good employee retention with a total globally
workforce of 150,000 a strong management base
Making good social work: developing Has over 3700 hotels and resorts in resulting in the long-term growth
talents for the country, contributing over 70 countries
to socio-economic development for
and success of the company
Various brands range from attainable
the country and the capital Hanoi. Strong Branding images
to aspirational
USP: Global market leadership
09

Key emerging challenges:


Ethic and social responsibilities
Three emerging challenges

The level of competition is higher even though hotel Muong Thanh Hotel Group, JW. Marriott and
brands come from different continents. For example, because Intercontinental Hotel are working to address a set
the hotel and resort systems of these three brands appear in of 17 Sustainable Development Goals (SDGs) to
most of the famous tourist destinations in Vietnam, they focus end poverty, fight inequality and injustice, and
almost the same segment of customers, so the competition is
unable to avoid. Technological tackle climate change by 2030.

advancement

The rapid development of the sharing economy


and the advent of a series of smart booking
applications such as AirBnB, Travelelka or
Booking is a threat to the traditional hospitality
industry
Globalization Ethics and social
responsibility

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THANKS FOR WACTHING