PRE SCHOOL
Entry of Big Corporates Emergence of new operating
Joint ventures with builders
Upward integration towards K-
12
Expansion to Tier I and II cities
Leveraging infrastructure for
economic viability
Higher education
Collaboration of Foreign players
Multi Campus model
Adoption of Technology
Indian Players expanding abroad
K-12 EDUCATION
model
Foreign partnerships
Hybrid Teaching Methodology
Emergence of International
Schools
CBSE going global
Vocational Education
Growing intrest of PE/VC Firms
Rise of online courses
Partnership between corporate
& institutes
Facilitation by government
CBSE going global
 Chalknslate address the four different options
of learning;
1) Formal Schools
2) Supplementary and hobby/ Skillz
3) Leaning contents available over the web
4) Places, imparts knowledge like Museums,
Theme based parks etc.
 Chalknslate.com will have following objective:
Chalknslate.com is an online marketplace for complete learning and
education needs.
We help in taking informed decisions about various learning
options at different stages of life leading to a long term career goal.

1) A single platform for all kind of education and learning needs

2) Fast decision making about selection of a academy.
3) Making a transparent system in the industry.
4) Empowering the student with information.
5) Helping good institution reach to the masses in a very cost
effective way.
 One place for all education need (from age group 2+ to K12)
Selection of the right set of institutes.
Creates career path as per the interest of individuals.
Know career trends.
A comprehensive information portal for all preschool, private and
government, schools, universities, other institutions etc.
Updates and notifications about new admission, government
guidelines etc.
Ratings and reviews of institutions.
SMS and Email notifications.
Advance search options for selection based on Fees, location, course
and other criterias
 Great user interface and navigation.
Comprehensive and updated database
Links to websites and micro sites
Ratings, reviews and feedback
Discussion forums
Follow trends
Career graphs based on skills, knowledge and interest.
Connecting schools.
Login facilities to colleges and students
News and events
 All the information about a school is not available, currently one has to visit
the website, school premises or call the school to get the information.
Information like availability vacant seats, fees, infra., board, school results,
etc. are not available over the web.
The feedback, reviews and ratings of the schools are not available.
If you have 10 schools shortlisted, one need to visit at 10 different places
and all of them says they are the best, resulting in high level of confusion.
Some good single branch schools cannot not be contacted because they
dont publicize themselves.
Finding schools which serve a niche segment (Like schools for differently
abled, NGO schools, evening school, open schools etc.) details not available.
Huge number of people follow only few schools, with few seats in them
creates very high competition, resulting in unfair practices followed by those
very few schools.
These days learning is not limited to formal education and other informal
courses play a major role in shaping up an individual and these informal
courses/ institution selection is a major problem.
Counseling is restricted to schools and one has to completely depend on the
information provided by the school.
Enrollment for Online education and distance education is a challenge.
 Schools which have low adverting budget find it difficult to reach out to target audience.
Very few sites dedicated to education, hence institutes have to approach other sites.
Multiple foreign institution are spreading their arms in India at all the levels but lesser
dedicated education sites making the business difficult for them.
Conventional promotional methodologies like news paper, Hoardings, pamphlets etc
which are either very expensive or has a very small shelf life.
So many seats go vacant every year because they are not able to reach out to the
students about availability resulting in major revenue loss to those institutes.
Major spending by the sites providing online courses for reaching the audience/
customers.
Some learning institutes also provide discounts and offers for their short term courses
but are forced to restrict themselves to News papers or pamphlets.
Word of mouth plays a major role in selection but schools are not able to channelize the
reviews by follow parents for its benefits.
Learning places like museums, theme parks, Zoo and planetarium etc. are loosing their
relevance. They can play a major role of practical aspect of learning.
This sector in metros are little organized than to a small or midsize cities. (for both
students/ Institution).
 Free Listing of institutions with course, fee details, contact
details.
Banners and Advertisements
Paid Listing
3- 5 Page website of institution
Login Id for updating
Photos/ videos
News section
Prospectus
Sharing enquiries
 Search for institution, courses, college name and location
Advanced Search on Fees, Subject etc.
Compare two or more institutes.
Starts from Preschool to all Age (Regular, Vocational, skill,
professional, coaching, Training etc)
Email and SMS notification about admission dates, Trends,
offers, etc.
Ratings and Reviews
Career counseling
Discussions and forums
Events Calendar
Admission forms
 Fees
Private/ Government
Course
Co-Ed, Boys, Girls
Boarding, Non Boarding, Day Boarding
Affiliation Board
Type of Institution
Any specific keyword like Certification etc.
 Search and save institutions for future reference.
Follow multiple schools/ Event
Notifications
Updates on admission dates, availability of the form etc.
Career trends
Print the comparison sheet.
 Chalknslate.com will generate revenue in following ways:
1) Banner homepage
2) Postings: Postings charges for banners, advertisements,
premium schools etc.
3) Sponsored listing
4) Summer Camp
5) Short term courses
6) Career Counseling
7) Promotional banners on other pages
8) Stickers
3) Admission forms: The way internet and online users are
growing in india around 10% of institutions already have a
centralized platform for admission forms (like Banks, Online
portals etc) and it will grow at a rapid speed. Chalknslate will
help its users in downloading
Admission forms and will charge the commission from the
education body.
4) There may be other ways like organizing events, inviting
foreign institutes etc .