MARKETING CAMPAIGN MODEL CANVAS CAMPAIGN NAME 28 October 2017

Based on Business Model Canvas available at www.businessmodelgeneration.com

Problem / Key Activities Value Proposition Content / Promotion Prospect Persona(s)
Prospects
Pain Points

Key Metrics Channels

Cost Structure / Budget Projected ROI

This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Singapore License. To view a copy of this license,
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MARKETING CAMPAIGN MODEL CANVAS CAMPAIGN NAME 28 October 2017
SUGGESTED GUIDELINES AND SEQUENCE

Based on Business Model Canvas available at www.businessmodelgeneration.com

Problem / Key Activities Value Proposition Content / Promotion Prospect Persona(s)
Prospects
Pain Points
2 Aligned with overall
campaign, E.g., lead
6 What makes your solution 3 E.g., infographics, visual
explainers, case studies,
5 Who youre talking to and
1
great above all else what they care about
generation and nurturing, whitepapers, blog posts on- E.g., CEO enhancing
What business needs
demand generation, hand or repurposed to suit growth prospects; IT
and challenges and
content-driven marketing, different needs (persona, Director reduce time to
needs your campaign
media buys, email channel, buying cycle) and as deployment
will meet
marketing, web marketing offers for lead generation
E.g., lack of brand
awareness, build
sales pipeline
Key Metrics Channels

Quantifiable targets that

7 Ways to get the message
out
4
determine campaign E.g., social, web, print,
success email
E.g., qualified leads
generated, cost per lead
acquired, email CTR, media
conversions

Cost Structure / Budget Projected ROI

Net outlay based on industry, target market, competitive spending; what to do
in-house, what to engage partners and agencies for
8 Quantified, realistic projections of how the campaign investment will lead to leads
and/or revenue, or brand mindshare, etc.
9

This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Singapore License. To view a copy of this license,
www.getitcomms.com visit http://creativecommons.org/licenses/by-sa/3.0/sg/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.