COMMIT!

By: Sarah Ghaffari, Myra Homayoun, Nikki Lewis,

Farouk Ola, and Elizabeth Rojas
 What is the Commit! Partnership?
Non-profit organization
Betterment of education for children
Made up of over 180 organizations
10% of all Texas students
Data analysis
Why Commit! is struggling with Pre-
K enrollment?
Parents dont see the need
Cost
Ruins child/parent bond
We didnt go to Pre-K and we turned out alright.
 Why is Pre-K important?
School readiness
Social development
Academic achievement
Short term effects
Long term effects
 Product Description: Price
Donors: Children:
The amount of money donated The service is free to the children
varies from donor to donor They get the benefits produced
In the tens of thousands from donations
In smaller amounts
Donations come in the form of:
Checks
Through Commit!`s Facebook
page
Various school supplies
 Product Description: Product
Commit!s product is to provide organizational data to partners and community
members
Organizational data includes: measuring student achievement, identifying what
practices work the best, and spreading the word on what works to others
Commit! uses 11 academic milestones to measure how well the children are doing
 Product Description: Promotion
Commit! uses a direct ask method to get most of their
donations
They use Facebook to advocate for their brand and to
increase credibility by running promotions to gain more
followers
They spend 28 cents on Facebook to gain a new user on their
page
Many representatives of Commit! have connections with
Dallas County school districts
Commit! participates in North Texas Giving Day
They concentrate their efforts at the end of the calendar
year
 Product Description: Place
Donors: Children:
Donors can donate through
The area where kids are benefited
Facebook or by giving a check
are those who go to school in
People can also donate any items
Dallas County
that are related to school to
Commit! for them to disperse
 Market Description
Market environment Competition
Commit!`s market could be Names of Commit!`s competition
described as a nonprofit/charity include Stand.org/texas and
environment Avance Dallas
Both of these charities have goals
of increasing education of children
in Dallas
But, Avance Dallas also seeks to
educate parents
 Competition
Avance-Dallas
Mission: To unlock Americas potential by
strengthening families in the at-risk
communities through effective parent
education and support programs.
Workplace English program
Stand.org/texas
Willingness to build a network of vibrant
schools to cater to children who arent
receiving the best education.
Working to ensure:
Teachers get feedback so they can give the best
education
Parents are empowered and encouraged to
engage in their kids education
 Customer Base Description
Donors: Children:
All of the children are in Dallas
Commit!`s customer base is primarily
county schools and are part of the
donors in the form of companies who
data that Commit! collects
give large annual donations.
Also, sometimes individuals donate in
very large or small amounts.
 Questions and Goals
Questions we want answered:
How to increase Commit!`s
credibility
How to increase the amount of kids
enrolling in pre-K
Ultimate Goals:
Increase Commit!`s credibility
We believe that getting rated on
Charity Navigator and increasing
Commit!`s Facebook followers will
increase their credibility
Increase the amount of kids
enrolling in pre-K
 Secondary Research at a Glance
Secondary Data found from Commit!s website.
Texas Education Agency
Center of Public Education
To what degree Pre-K influences High School graduation rates.
Focus on three districts: Dallas, Garland, Cedar Hill.
Broken down into categories:
Demographics, # of English learners, mobility, and economically
advantaged/disadvantaged.
How would Pre-K help increase HS graduation rates and college enrollment rates?
 Data Visualizations

Dallas ISD Demographics

Ethnicity Percentage
Hispanic 70.1%

African American 22.9%

White 4.8%

Asian 1.3%
Others 0.9%
 Data Visualizations

Cedar Hill ISD - Demographics

Ethnicity Percentage
African American 66.3%

Hispanic 22.7%

White 6.7%

Others 3.0%
Asian 1.3%
 Data Visualizations

Garland ISD - Demographics

Ethnicity Percentage
Hispanic 49.0%

White 21.5%

African American 17.1%

Asian 8.3%
Others 4.1%
 Data Visualizations
Statistics of Dallas County overall
 Higher
Education
It is proven that Pre-K intervention can
increase:
HS graduation rates
College enrollment rates
Higher reading levels
The program group significantly
overshadows the non program group
The biggest and most important jump is
being ready for school at age 5
 Pitfalls and Problems
Unable to perform primary research:
Difficulty in surveying
Not enough time to go to each district/school to survey
Costly (gas, amenities/food, days off of work)
Cannot survey parents of children already in Pre-K
Possibility of becoming too personal with parents.
 So What Can We Do?
Create a brochure specifically for parents interested in enrolling in Pre-K.
Create a flyer to give parents an idea of Pre-K in general and the closest schools
offering.
Increase success stories found on the Commit! Website.
Coppell ISD - Pre-K Registration Campaign helped to increase Pre-K enrollment rates.
Number of applicants increased 32% from 2015 to 2016.
Number of students increased 21% from 2015 to 2016.
Enrollment numbers could be even higher in 2017.
 Conclusion
Sustainable and functional marketing strategy.
Flyer and brochure will help inform parents while also marketing Commit!
as an organization
Consult with Commit! about the major setbacks and problems and how to
improve.
Flyer for
Commit!
Brochure
for
Commit!
 Brochure
for
Commit!
Continued
Questions?