Lowest level in organization initiates planning

People/department closest to the operating

system, customers, and suppliers drive the
development of the plan
 Empowers team members
Team members feel more responsible and
motivated to achieve goals
Improves team communication and team
building
Able to create more detailed and accurate
budgeting and scheduling.
 Focuses on enhancing the competitive
position and overall performance of the
organization in the long term.
Process where organization determines where
it wants to be and how it will get there.
 External

Assessmen Evaluate
SWOT Formulate Implement
t

Internal
 Evaluate the present situation of the
organization
Three primary activities
Assess the mission of the organization
Internal analysis :- SW
External analysis :- OT
 To determine where the organization want to
be.
Strategy formulation :-
1. Setting strategic goals and objectives
2. Identifying strategic alternatives
3. Evaluate and choose strategies that provide
competitive advantage and optimize the
performance of the organization in the long
term.
 To establish strategies at all levels of the
organization to align organizations people
and processes to fulfill its mission and
achieve its vision.
 Assessing progress towards fulfilling mission.
Control:-
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