K.J.

SOMAIYA TIMES
FY.BCAF

NEWSPAPER ADVERTISING
 PRESENTED BY
NAMES ROLL NO
DHAGASH CHANDE 05
(GROUP LEADER)
DHIREN TAHILRAMANI 55
AMIT SANGLE 42
ROHIT POOJARI 04
AMBADAS AHIRE 01
GAURAV JADHAV 16
NILESH KHADE 22
YOGESH PATIL 37
DEEPAK MORE 31
 ADVERTISING
ADVERTISING is a form of communication that typically
attempts to persuade potential customers to purchase or to
consume more of particular brand of product or service.

Perhaps the most growing sector in today’s world of business

is ADVERTISING and a lot of research and capital goes into it
for the promotion of any kind of product.

The concepts perceived in the advertising are laid out in such

a manner so as to catch the eye of the consumers who have
grown quite aware and wise today.
NEWSPAPER ADVERTISING
Newspaper advertising one of the most popular ways of
reaching out to the masses.

Most newspapers make nearly all their money from

advertising . For that reason newspapers are not
expensive to buy.

Content on the internet.

contd…

It is a very brain tickling piece of work.

Most local businesses use newspapers to advertise

their goods and services.

almost every community is known to have its own

newspaper.
 NEWSPAPER ADVERTISING IN INDIA

Newspaper advertising in India.

In India, newspaper advertising is one of the oldest

means.

The success of newspaper advertising in India.

Newspaper advertising in India has many distinctive
advantages if compared to other means of advertising and
these advantages cannot be ignored.

You need not have to pay huge amount of money for

NEWSPAPER ADVERTISING, the cost is very economical.

Also the advertisements can be inserted in any popular

newspaper in just 24 hours.

It is the best way to get maximum publicity.

 HOW IS AN AD MEASURED

Newspaper advertising is sold by the column inch.

Different advertising classifications may have
different rates.

Virtually all newspapers offer discounts for contract

advertisers, depending upon the volume of space
they commit to over the course of a contract year.
 How Is an Ad Size
Measured?
Number of Number of Total
Columns
Across
x Inches Deep = Billable
Inches

2
1 3 4 5 6
column column columns columns columns columns

2 co. x 5”
Inches
= 10” Ad
 Newspaper Reach
• 55% of adults read a newspaper on a typical
weekday
• 65% of adults read a newspaper on a typical
Sunday
• Over four Sundays, almost 80% of read a
newspaper
 Readership Increases with
Education
% Who Read % Who Read
Education Daily Sunday
Post Graduate 69% 77%
College 62% 72%
Graduate
Some College 57% 69%
High School 52% 62%
Graduate
Less Than High 37% 43%
School
Source: Facts About Newspapers 2001
 NEWSPAER
ADVERTISING

News Sports Lifestyle Entertainment

Inter- Bollywood Hollywood South splash

National Business
national

Health Fashion Work Features

NEWS
NEWS
Commonly news contains the 5 W’s
(Who, What,When,Where,Why,& how )

News is any new information or information on

current events which is presented by print, broadcast,
Internet, or word of mouth to a third party or mass
audience.

News reporting is a type of journalism, typically

written or broadcast in news style.
 SPORTS

 It gives daily updates on national and

international sports.

 It not only provide us with current affairs on sports

but also future aspects like future date on which
particular match will held on etc.

 It gives summary of the matches played and

opinion of the team members.
LIFESTYLE
This section include various info regarding
Bollywood , Hollywood, & South-splash etc.

It gives current trends in fashion & various

lifestyle of famous personalities.

This column attracts teenagers the most.

 ENTERTAINMENT
 This section includes horoscope , crossword
,various puzzle , jokes etc. which are given to
solve.

 It also give information on the new movie

releases & TV programmes.

 This section can also be called as refreshment

zone.
BENEFITS OF NEWSPAPER ADVERTISING

Reach a mass audience.

Have the flexibility in deciding the ad size and

placement.

Ad can be as large as necessary to communicate.

Exposure to ad is not limited.

Reflect s changing market conditions.

contd…

They're ideal form for entertainment

These papers often offer blanket coverage.

The general interest magazines offer national

exposure, and may also offer regional editions.
Newspaper Ads That
Catch the Eye
 DISADVANTAGES
Ad space can be expensive.

Poor photo reproduction limits creativity.

Newspapers are a price-oriented medium; most

ads are for sales.

You may be paying to send your message to a lot

of people who will probably never be in the market
to buy from you. 
contd…

Newspapers are a highly visible medium, so your

competitors can quickly react to your prices 

Increasing popularity of the Internet, Newspapers

face declining readership.

Ad have a short shelf life.

THANK YOU