Founders Day 2017

Situational Analysis

#jcufoundersday Baldwin Wallace and Akron

Bigger than just a luncheon
Success via social media
Student leaders and campus honoring a few people
organizations actively posting
about the event
Work with the alumni office to
effectively communicate with
the student body
Audience

Power Audience
JCU Students
Statistics
90%
Secondary
Faculty and Staff
Tertiary
Grad Students
Statistics
77%
SWOT Analysis

STRENGTHS WEAKNESSES
Passionate audience Lack of awareness of the
Large alumni audience meaning
Extensive history Limited funding

Growth into a major Major events on

campus tradition campus: Welcome Back
Educate student body Concert, Carrollfest
Collaboration with other Students unwillingness
campus organizations to participate
OPPORTUNITIES THREATS
Objective 1: Capture Audience

Strategy 1: Post unique content on social media/online

Post alumni profiles/description
Email student body with information about the event
Post pictures with JCU bust with a hashtag
Strategy 2: Post to unique outlets
Partner with on campus groups to sponsor/promote the event on their social media
Have teachers talk about/promote event during class
Have profile posters outside each of the department offices
Objective 2: Educate JCU Students about
Founders Day

Strategy 1: Publish information about alumni and the founders

Piktochart of founder information
Posters with alumni profile around campus the week leading up to event
Information updated and expanded on Founders Day website
Strategy 2: Publish information about the details of the event
Posters with event information posted in dorms and on bulletin board
Banners with event information posted in three locations around campus
Details posted on social media
Event information posted in newspaper
Objective 3: Communicate the Strong
Connection with Alumni Relations

Strategy 1: Create Alumni Gallery

Publish information about alumni on each poster around campus
On the day of the event, representatives from the Alumni relations office should be
around the gallery to talk/network with students
Strategy 2: Create and sponsor promotional material
Posters
Newspaper article
Banners around campus
Poster
For campus distribution
To inform audience of
event
Carroll News Ad
 Social Media
Capitalize on student leaders on
campus
Campus Ministry
Student Athletes
RAs
Tour Guides
Student Union
Carroll News

Hashtags
#JCUFoundersDay2017
#MyJCULegacy
Publish Alumni Profiles from
posters on JCU social media
Event
John Carroll University,
Through the Years
Gallery on the Main
Quad and in the
academic buildings
An appearance from Fr.
Niehoff!
LIVE MUSIC: Student band
Free Pizza!
Free quarter-zip windbreakers
with our logo for the first 50
students in attendance
Calendar/Timeline

Month 1: January Month 2: February

Week 1: Week 1:
Start to design posters, portraits, and banners. Design and finish alumni portraits for gallery.
Prepare a budget of event expenditures. Finish designs for posters, banners and other promotional
Get in touch with past alumni for gallery. materials.
Ask Revered Niehoff S.J. if he is interested in Week 2:
participating in event. Send out designs to marketing for editing and revision.
Week 2: Week 3:
Reach out to student leaders and organizations. Address suggestions from the marketing team.
Establish potential relationships with leaders and Edit promotional materials.
organizations for potential promotional collaboration. Week 4:
Continue to reach out to potential alumni for gallery. Finalization of budget.
Week 3:
Design Zip Jackets.
17th: Classes Resume
Week 4:
Finalization of alumni list for portraits.
Start design for alumni portraits
Calendar/Timeline

Month 3: March Month 4: April

Week 1:
Week 1:
Set up Legacy portraits around the campus. Social media campaign initiates.
Student leaders and organizations start publishing
Hang banners in Dolan, Student Center, and the clock
promotional
tower.
Week 2:
JCU Calendar announcement of event.
Easter Break April 12th
Week 2:
Week 3:
Order banners, posters, portraits, zip jackets.
Class Resumes April 18th
Week 3:
Event April 19th
13th: Classes resume
Set up event around main quad.
Week 4:
Show time.
Measurements

Monitoring our social media exposure and engagement is crucial

Google analytics to track performance on the John Carroll Founders Day
webpage
Working with the Alumni Relations Office
MailChimp
Overall attendance at the event will help to measure the success of both our
objective to capture an audience
Success in both objectives can also be measured by the number of posts on social media that are
created about the event, and the usage of our hashtags
Build a strong connection between Founders Day and the Office of Alumni
Relations
Student feedback survey after April 19th
Adjust our strategies and tactics accordingly