Group No 8:

Richa Chandan E013

Priyanka Deshpande- E020
Vinay Dubey- E023
Arushi Gupta E032
Bharat Gupta E033
Aritra Mukherjee E044
 Encompassing field using mathematics, statistics, predictive
modeling and machine-learning techniques to find meaningful
patterns and knowledge in recorded data.
Analysis of data uncovers correlations and patterns; theres less
need to rely on guesses or intuition
 Challenges Application Areas of
Analytics in Banking

Scattered Fraud Risk

Analytics
Data Identification

Financial Customer
Targeting/ Insights Analytics
Customer Governance
Analytics

No single
view of the Operational Sales and
Efficiency Marketing
customers
 SAP is a market leader for Financial
Accounting, ERP and CRM solutions.
SAP BO is a suite of front-end applications
that allow business users to view, sort and
analyze business intelligence data
Can create dashboards and reports
HANA is an in-memory, column- oriented,
relational database management system
developed and marketed by SAP-SE
High transaction rates and complex query
processing on the same platform
Oracle provides multiple tools and
software for storing and processing data
Oracle Data Mining feature can build,
evaluate, share, and deploy predictive
analytics methodologies while also
making high-performance
Provides data visualization cloud service
to store data, uncover hidden pattern
and to analyze data
 SAS provides the following benefits:
Better risk management
Stronger customer relationships
Clear competitive differentiation and
greater profit margins.
Example: RBS is able to make decisions
designed to drive improvements in its
multi-channel banking experience based
on accurate and timely insights.
Microsoft dynamics 365 provides the
following features:
Better engage customers
Empower employees
Optimize operations
Reinvent products and business models
Example: Metro Bank using Microsoft
Dynamics 365 is providing
employees immediate access to information
at their fingertips, fast-access to fast solution
pathways, and the empowerment to solve
the customers needs.
 Case Study-1

In 2004, HDFC set up a basic backbone for analytics in terms of an

enterprise data warehouse in the bank
Used to find out whether the customer has an active account or not
Services such as Net banking to customers offered
Insights into personal habits, allowing it to promote offers accordingly
Customer needs such as home loan, vehicle loans and personal loans are
mapped so to be able to differentiate the customer and cross-sell relevant
offers
Ability to keep track of credit histories of customers and hand out loans
accordingly
 Case Study-2

With over 300 million customers, SBI has set up a data warehouse in 2009.
Its one of the biggest data warehouses in the world with 170 TB of data
SBI applies their data models to education loans, automotive loans,
housing loans, SME loans to try and reduce the percentage of them going
bad
Determining where ATM branches should be positioned and how much
cash should be placed in them
Overlaying group data from SBI Life, Demat, SBI mutual fund etc. Then a
tool is used as a model to see the next best product to sell to the customers
The SBI app allows to track the customer location, to show advertisements,
promote top-ups based on location.
1. Artificial Intelligence:
Benefits of AI in banking sector are:
Enhanced Customer Personalization
Productivity Gains and Fraud Detection
Better Customer Recommendations
2. Robots and AI Tools:
Nao and Pepper Entertain and Serve Banking Clients
THANK YOU!