Académique Documents
Professionnel Documents
Culture Documents
Strategic
Management:
Concepts & Cases
11th Edition
Fred David
Ch 4 -1
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Nature of an Internal Audit
Internal strengths/weaknesses
External opportunities/threats
Clear statement of mission
Ch 4 -2
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Internal Audit
Information from:
Management
Marketing
Finance/accounting
Production/operations
Research & Development
Management Information Systems
Ch 4 -3
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Resource Based View (RBV)
Ch 4 -4
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Resource Based View (RBV)
1. Physical resources
2. Human resources
3. Organizational resources
Ch 4 -5
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Resource Based View (RBV)
Empirical Indicators
Rare
Hard to imitate
Not easily substitutable
Ch 4 -6
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Integrating Strategy & Culture
Organizational Culture
Ch 4 -7
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Integrating Strategy & Culture
Values
Legends Beliefs
Cultural
Heroes Rites
Products
Symbols Rituals
Myths
Ch 4 -8
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Management
Stage When Most
Function Important
Planning Strategy Formulation
Ch 4 -9
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Marketing
1. Defining
2. Anticipating
3. Creating
4. Fulfilling
Ch 4 -10
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Marketing
Marketing Functions
1. Customer analysis
2. Selling products/services
3. Product & service planning
4. Pricing
5. Distribution
6. Marketing research
7. Opportunity analysis
Ch 4 -11
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Finance/Accounting
Finance/Accounting Functions
Ch 4 -12
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Production/Operations
Production/Operations Functions
Process
Capacity
Inventory
Workforce
Quality
Ch 4 -13
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Research & Development
Ch 4 -14
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Management Information
Systems
Information Systems
CIO/CTO
Security
User-friendly
E-commerce
Ch 4 -15
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Ch 4 -16
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Ch 4 -17
Copyright 2007 Prentice Hall