Last Time : Topic 4 Portal Development, The Role of The Web Development Team and The Value of Semantic Technologies

Last time
Topic 4
Portal Development,
the role of the Web
Development Team
and the value
of Semantic
Technologies
Topic 4: Outcomes Section 1
1. A good web development team

2. Roles in the Web Department
3. Web MANAGER / Web Master?
4. A good web master
5. Typical tasks of a WM
6. Importance of Internet Policy Management
7. Acceptable Use Policy.
UJ. Dr T du Plessis. ILK2B Topic 6: Web Portal Management & Semantic Web Technologies.
2
Section 2
8. The existence of the Semantic Web.

9. The issue of data quality content on the Web
(!meaning/context!).
10. The importance of ontology and taxonomies
(Semantic Technologies) in information
extraction and information retrieval.
3
A good web development team > many role-players > skills
SKILLS hard & soft

ONE person or many
it depends
4
Roles in the web department
1. Project manager(s)
2. Web manager and/or webmasters
3. System administrators
4. Web application programmers
5. Graphic designer(s)
etc.
it depends
5
Web master / Web manager?
A person who manages a company's web site:

Webmaster
Web manager
Web
Master/Manager
6
Web master / Web manager
A person who manages a company's web site:

Webmaster (Individual involved in managing/developing
company website)
Web manager (Managers a web department)
WebMaster
system administration
&
application development
7
it depends! SMALL COMPANY / LARGE ORG?
In a small company ONE person might perform all the tasks

mentioned skills HARD & SOFT
Roles may be much more specialised in a larger company.

(PM)
Webmaster
Authors
System Administrator
APP developers
Publishers
Designers
Programmers
8
organisational structure
Organisational structure > web operations: Scaled down

version where web masters are specialists and take on
increased or sole responsibility to support an integral function of a
company's or an organisation's Web operation/project/activities.
SMALL COMPANY unstructured, limited corporate
or independent web operations
Large company STRUCTURED!
TASK of the CIO and

CWO
Managing a company's
Internet Infrastructure,
which
involves managing it's
Internet policies
MANY policies!
13
14
15
Internet Policy Management
WHY NB?
1. GUIDE / DIRECT
THE USE OF THE
COMPANYS
TECHNOLOLGY
(Info Infrastructure)
2. Guard against
misuse of
technology protect
employee AND
employer against
potential liabilities.
3. Promote good
practice and
improve work
efficiency: increase
productivity
17
List of rules/guidelines outlining /
limiting the ways in which a computer
or network of computers can be used.
Information regarding etiquette,

legislation, privacy and personal
accountability.
Formal agreement - Users are

expected to acknowledge and agree to
all AUP stipulations.
Technology user is explicitly made

aware about the required procedures,
rights, and his/her responsibilities.
19
Summary(Part 1)
Webmaster | Web manager

describing everything from a novice programmer
to a management-level marketing / HR / soft professional,
to a IT specialist, systems admin, app developer
depending on whom you ask to explain the roles within a companys IKM team
Internet Policy Management

All about protecting both the employer and employee against being
on the wrong side of the law and having legal responsibility for an
act or failure to act in an electronic environment.
20
Website Management &
Semantic Technologies
Website design and development
Three 'levels'
1. WM
2. Interaction design
navigation support, homepage layout, templates, search.
3. Content design
the actual writing 'on' the pages
design of any other media types used to communicate
content as opposed to site interaction
AND embed a layer of meaning in the content to
enhance its credibility.
ISSUE OF
QUALITY
22
Website redesign checklist
Content in context?
SEMANTIC TECHNOLOGY
23
Semantic technologies
Is your content in context?
Taxonomies
Clustering
Ontology Provide
definitions and
structure to
categories of
content.
24
Taxonomy and Folksonomy
Taxonomies (or sets of categories) are used

to organize quantities of information on the
Internet, in portals and in enterprise data
repositories.
Folksonomy is the activity of sorting
information into categories derived from the
consensus of the information usersSS
25
Taxonomy vs Folksonomy
An important aspect of a folksonomy is that is

comprised of terms in a flat namespace: that is, there
is no hierarchy, and no directly specified parent-child
or sibling relationships between terms. There are,
however, automatically generated related tags,
which cluster tags based on common URLs. This is
unlike formal taxonomies and classification schemes
where there are multiple kind of explicit relationships
between terms. These relationships include things
like broader, narrower, as well as related terms.
These folksonomies are simply the set of terms that a
group of users tagged content with, they are not a
predetermined set of classification terms or labels. (
Mathes: 2004).SS
26
Ontology
Structural frameworks for organizing

information and are used to describe the
body of knowledge.
Within information science ontology formally
represents knowledge as a set of concepts
within a domain and the relationship between
those concepts.
A domain is modeled by shared vocabulary
and taxonomy.SS
29
Content in Context..NB.
Creating an incorrect context can lead to disaster..
30
If you dont submit your RR on time, study
for your test and exam. You are going to fail!
31

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Last Time : Topic 4 Portal Development, The Role of The Web Development Team and The Value of Semantic Technologies

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Last time

1. A good web development team

8. The existence of the Semantic Web.

SKILLS hard & soft

A person who manages a company's web site:

A person who manages a company's web site:

In a small company ONE person might perform all the tasks

Roles may be much more specialised in a larger company.

Organisational structure > web operations: Scaled down

TASK of the CIO and

Information regarding etiquette,

Formal agreement - Users are

Technology user is explicitly made

Webmaster | Web manager

Internet Policy Management

Is your content in context?

Taxonomies (or sets of categories) are used

An important aspect of a folksonomy is that is

Structural frameworks for organizing

Creating an incorrect context can lead to disaster..

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