Digital Marketing

CONTENT

I N T R O D U C T I O N
W H AT I S D I G I TA L M A R K E T I N G ?
T Y P E S O F D I G I TA L M A R K E T I N G
A D VA N TA G E S O F S E O
D I S A D VA N TA G E S O F S E O
S T R AT E G Y O F S E O
A D VA N TA G E S O F S M M
D I S A D VA N TA G E S O F S M M
S T R AT E G Y O F S M M
A D VA N TA G E S O F S E M
D I S A D VA N TA G E S O F S E M
S T R AT E G Y O F S E M
A D VA N TA G E S O F S M O
D I S A D VA N TA G E S O F S M O
S T R AT E G Y O F S M O
A D VA N TA G E S O F P P C
D I S A D VA N TA G E S O F P P C
S T R AT E G Y O F P P C
O B J E C T I V E S O F D I G I TA L M A R K E T I N G
W H Y D I G I TA L M A R K E T I N G ?
W H AT A R E B E N E F I T S O F D I G I TA L
MARKETING?
D I G I TA L M A R K E T I N G P R O C E S S
C O N C L U S I O N
T H A N K YO U !
 Introduction

D I G I TA L M A R K E T I N G I S T H E T E R M U S E D
F O R T H E TA R G E T E D , M E A S U R A B L E , A N D
INTERACTIVE MARKETING OF PRODUCTS
O R S E R V I C E S U S I N G D I G I TA L
T E CH N O LO G I E S TO RE ACH T H E VI E W E RS ,
T U RN T H E M I N TO CU S TO M E RS , AN D
R E TA I N T H E M .
 What is Digital Marketing?

D I G I TA L M A R K E T I N G I S T H E P R O C E S S O F
B U I L D I N G A N D M A I N TA I N I N G C U S T O M E R
R E L AT I O N S H I P S T H R O U G H O N L I N E A C T I V I T I E S T O
FA C I L I TAT E T H E E X C H A N G E O F I D E A S , P R O D U C T S
A N D S E R V I C E S T H AT S AT I S F Y T H E G O A L S O F
B O T H PA R T I E S .
 Types of Digital
Marketing

S E A R C H E N G I N E O P T I M I S AT I O N ( S E O )
S O C I A L M E D I A M A R K E T I N G ( S M M )
S O C I A L M E D I A O P T I M I Z AT I O N ( S M O )
PAY P E R C L I C K ( P P C )
S E A R C H E N G I N E M A R K E T I N G ( S E M )
 Search Engine
Optimisation (SEO)

S E A R C H E N G I N E O P T I M I Z AT I O N I S T H E P R O C E S S O F
GETTING TRAFFIC FROM THE FREE AND ORGANIC
S E A R C H R E S U LT S O N S E A R C H E N G I N E S .
 Search Engine Optimisation (SEO)

Advantages Disadvantages
Improve your
SEO Results Will
competitive edge
Take Time
Expand your customer
SEO Will Take A Long
base and target
Time To Get An ROI
audience
SEO has no
Cost effective
guarantee for results
Long term standings (especially 1st page
Free traffic ranking)
Targeted traffic SEO Provides You No
Higher sales(ROI) Full Control
 Search Engine Optimisation
(SEO) strategy

U N D E R S TA N D T H E P R O C E S S
R E S U LT S D O N T C O M E OV E R N I G H T
S TAY A W AY F R O M G U A R A N T E E D S E O
R E S U LT S .
P U B L I S H O U T S TA N D I N G C O N T E N T
D O K E Y W O R D S R E S E A R C H
P U B L I S H F R E S H C O N T E N T F R E Q U E N T LY
M A K E YO U R W E B S I T E U S E R - F R I E N D LY
I M P R OV E W E B S I T E S P E E D
M A K E YO U R U R L S U S E R - F R I E N D LY
U S E U N I Q U E A N D R E L E VA N T T I T L E S
 M E TA D E S C R I P T I O N S
U S E A S I T E M A P
C R E AT E A G O O D I N T E R L I N K I N G S Y S T E M
B U I L D S M A R T L I N K S
K E E P T R A C K O F B A C K L I N K S
P R O T E C T F R O M N E G AT I V E S E O AT TA C K S
M O N I T O R K E Y W O R D S R A N K I N G S I N
GOOGLE
 Social Media
Marketing (SMM)

SOCIAL MEDIA IS A MEDIUM AND THE MEDIUM IS

O N LY A V E H I C L E T H AT A M P L I F I E S S O C I A L
B E H AV I O U R .
 Social Media Marketing (SMM)

Advantages Disadvantages
Better targeting Negative feedback
High return on Potential for
investment embarrassment
Does not require Time intensive
specialization or vast
technical skills
Increased visibility
Targeted traffic
Content promotion
 Pay Per Click (PPC)

PAY- P E R - C L I C K , A L S O K N O W N A S C O S T P E R C L I C K ,
I S A N I N T E R N E T A DV E RT I S I N G M O D E L U S E D TO
DI RE CT T RAF F I C TO W E BS I T E S , I N W H I CH AN
A D V E R T I S E R PAY S A P U B L I S H E R W H E N T H E A D I S
C L I C K E D . PAY- P E R - C L I C K I S C O M M O N LY
A S S O C I AT E D W I T H F I R S T - T I E R S E A R C H E N G I N E S .
 Pay Per Click (PPC)

Advantages Disadvantages

Cost effective Time investment

Targeted Skills required
Measurable Costs can quickly
add up
Customisable
Clicks and visits
Training resources dont always lead to
Fast sales
Pay Per Click (PPC) Strategy

A L W AY S I N C L U D E A C A L L - T O - A C T I O N
TA R G E T I N G
D E S I G N A K I L L E R L A N D I N G PA G E
 Search Engine Marketing(SEM)

SEARCH ENGINE MARKETING WAS ONCE WAS

USED AS AN UMBRELLA TERM TO ENCOMPASS
BOTH SEO (SEARCH ENGINE OPTIMIZATION) AND
PAID SEARCH ACTIVITIES.
 Search Engine Marketing(SEM)

Advantages
The main benefit is that The downside is that it
fact that more people will
use search engines to find
something than anything
else.
There is no need to spend
a lot of money on using
search engine marketing;
it is possible to do
everything yourself within
your own time.
Disadvantages
takes time to build the
reputation.
It is also extremely time
consuming.
You will not necessarily
know the best way to get
your website to the top spot
but there are experts that
can help you.
 Search Engine Marketing(SEM)
Strategy

T H E C O M P O N E N T S O F S E A R C H E N G I N E
O P T I M I Z AT I O N
I N C O R P O R AT I N G PA I D C A M PA I G N T O O L S
T R A C K I N G YO U R R E S U L T S W I T H S E O T O O L S
Social Media Marketing
(SMM) strategy

S E T C O N C R E T E G O A L S
C R E AT E A S O C I A L T E A M
S E T G U I D E L I N E S
 Social Media Optimization
(SMO)

T H E U S E O F S O C I A L M E D I A N E T W O R K S TO
D E V E L O P A N D M A N A G E A N O R G A N I Z AT I O N S
M E S S A G E . A S A D I G I TA L S T R AT E G Y, S O C I A L
M E D I A O P T I M I Z AT I O N C A N B E U S E D TO
INCREASE AWARENESS OF NEW PRODUCTS
AND SERVICES, CONNECT WITH
C U S TO M E R S , A N D A M E L I O R AT E P O T E N T I A L
DA M A G I N G N E W S .
 Social Media Optimization (SMO)

Advantages Disadvantages

Increased Brand Awareness. Requires Time to

More Inbound Traffic. Execute.
Improved Search Engine
Rankings. ROI is Not Defined.
Higher Conversion Rates. Time Consuming.
Better Customer Risk of negative
Satisfaction.
Improved Brand Loyalty. comments.
More Brand Authority.
Cost-Effective.
Gain Marketplace Insights.
Thought Leadership.
 Objectives of Digital Marketing

O N E W AY T O M A K E S U R E YO U A R E F O U N D O N T H E
W E B I S W I T H A N O P T I M I Z E S D I G I TA L M A R K E T I N G
S T R AT E G Y.
R E A C H I N G T H E R I G H T A U D I E N C E .
T O E N G A G E W I T H YO U R A U D I E N C E .
T O M O T I VAT E YO U R A U D I E N C E T O TA K E A C T I O N .
E F F I C I E N T S P E N D I N G O N YO U R C A M PA I G N S .
R E T U R N O N I N V E S T M E N T ( R O I ) .
 Why Digital Marketing?

B E C A U S E D I G I TA L M A R K E T I N G L E V E L S T H E
O N L I N E P L AY I N G F I E L D .
B E C A U S E D I G I TA L M A R K E T I N G I S M O R E C O S T -
EFFECTIVE THAN TRADITIONAL MARKETING.
B E C A U S E D I G I TA L M A R K E T I N G D E L I V E R S
CONVERSION.
B E C A U S E D I G I TA L M A R K E T I N G H E L P S
G E N E R AT E B E T T E R R E V E N U E S .
B E C A U S E D I G I TA L M A R K E T I N G FA C I L I TAT E S
I N T E R A C T I O N W I T H TA R G E T E D A U D I E N C E S .
B E C A U S E D I G I TA L M A R K E T I N G C AT E R S T O T H E
MOBILE CONSUMER.
 B E C A U S E D I G I T A L M A R K E T I N G B U I L D S B R A N D
R E P U T AT I O N .
B E C A U S E D I G I T A L M A R K E T I N G P R O V I D E S B E T T E R
R O I F O R YO U R M A R K E T I N G I N V E S T M E N T S .
B E C A U S E D I G I T A L M A R K E T I N G E A R N S P E O P L E S
T R U S T.
B E C A U S E D I G I T A L M A R K E T I N G E N T I C E S P E O P L E T O
T A K E FA V O U R A B L E A C T I O N .
B E C A U S E D I G I T A L M A R K E T I N G M A K E S Y O U R E A D Y
FOR THE INTERNET OF THINGS.
B E C A U S E D I G I T A L M A R K E T I N G E N S U R E S O N L I N E
BU S I N E S S S U R V I VA L .
What are benefits of Digital
Marketing?

P U T T H E C O N S U M E R I N C O N T R O L
P R OV I D E S C O N V E N I E N C E
I N C R E A S E S AT I S FA C T I O N
D R I V E S B R A N D L OYA LT Y
R E D U C E S T H E S E L L I N G C YC L E
R E D U C E S T H E C O S T O F S A L E S
B U I L D S YO U R B R A N D
P R OV I D E S TA R G E T E D R E S U LT S
I T I S M E A S U R A B L E
C O S T E F F E C T I V E
Digital Marketing Process
 Conclusion

D I G I TA L M A R K E T I N G I S T H E P R O C E S S O F
B U I L D I N G A N D M A I N TA I N I N G C U S T O M E R
R E L AT I O N S H I P S T H R O U G H O N L I N E A C T I V I T I E S
T O FA C I L I TAT E T H E E X C H A N G E O F I D E A S ,
P R O D U C T S A N D S E R V I C E S T H AT S AT I S F Y T H E
G O A L S O F B O T H PA R T I E S .
O N E W AY T O M A K E S U R E YO U A R E F O U N D O N
T H E W E B I S W I T H A N O P T I M I Z E S D I G I TA L
M A R K E T I N G S T R AT E G Y.
R E A C H I N G T H E R I G H T A U D I E N C E .
T O E N G A G E W I T H YO U R A U D I E N C E .
THANK YOU!