Situation Analysis of Tea

Firm in Nepal
Group B Team Member
Sandesh Kandel
Bashanta Nepal
Sunil Bhattarai
Anil Dahal
Sankalpa Shrestha
Brihaspati
Pradip
Kiran
Nepali R Basant
Binod
Harish
Content Related to Situation
Analysis
Background of Tea Company
Objective of the Firm
Financial Position
Production Process
Marketing Capability
Human Resources
Customer Analysis
Market and competitor
Marketing Environment
Condition of Facilities and Equipment
SWOT Analysis.
1. Background Of Tea Firm
Nepal is a landlocked country. Agriculture is
the major sector of Nepalese economy. It
has suitable climate and geography for tea
cultivation, more in the eastern and middle
parts of the country.
Tea industry in Nepal is growing rapidly due
to active participation of the private sector.
It is also known as a cash crop. It can be
cultivated in different district such as Jhapa,
Ilam,
Conti..
Panchthar,Terahthum ,Dhankuttaand Morang
and Sindhupalchok etc.
So, if we started organic tea cultivation in
these places then it could be highly
profitable.
We can sell this product to internal as well as
external market. We can also manufacture
tea by using different equipments. It has lots
of opportunity in the current situation.
Conti
We can decided to cultivate and produce
organic tea in Sindupalchok district.
 Strategic Objectives
Growth in revenues To produce and deliver, refreshing, healthy, quality green
tea flavors.
Bigger profit Margin
Engaging competition against firm using natural ingredients
Higher Dividend
without added flavors.
Strong hold in the market within next 2-
Higher product quality than rivals.
5 years from the time of Introduction.
Lower cost relatives to rivals.
Stable earning during recession
Stronger brand name than rivals.
A rising stock price
Signing MOUs with as much commercial sector, restaurants
and universities.
Co branding: with milk and candy biscuit, free sugar etc.
Employees training to ensure the best Tea preparation
techniques.
High level of Integrity in dealing with customers, suppliers.
We will continue to examine our rivals fallbacks and
strengths and accordingly strategically promote our
strengths and eliminate weakness.