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  • Marketing Mix

    Transféré par

    Hugo Siqueira
    47 vues5 pages
    The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

    Description originale:

    Plano de Marketing

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    The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    47 vues5 pages

    Marketing Mix

    Transféré par

    Hugo Siqueira
    The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 5

    The Marketing Mix

    Marketing Mix 4Ps


    The marketing mix elements that make up an
    organizations marketing program:

    1. Product
    2. Promotion
    3. Price
    4. Place
    These are management decisions,
    controllable factors
    Marketing function relates to many people, groups, and forces
    Marketings first task:
    discovering consumer
    needs
    Marketings second task: satisfying consumer needs

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