PRINT DESIGN FOR WOVEN

AND KNITS

BY,
MEGHANA GUPTA
RAKSHA R.
PRIYANKA
ALOK
KD - V
WE ARE NOT A FASHION LABEL..
WE ARE AN ART LABEL..
WE CREATE ART..
WE ARE QUIRK BOX.
INTRODUCTION
Quirk box was founded by award
winning creative
entrepreneurs Jayesh
Sachdev and Rixi Bhatia.
It is a Fashion and Lifestyle label
with the soul of Art.
It is a print oriented brand.
It is an award winning Fashion and
Lifestyle label that exudes wearable
eccentricity.
Original Art is the hallmark of the
label; that, in addition to rich colour,
graphic art and playful
sophistication define the brands
essence.
CONCEPT
Its main concept is to bring art to
the niche masses.
Quirk box was founded on the
principle of being a functional &
original Art label, using Fashion as a
medium to showcase the art to a
broad demographic worldwide.
DESIGNS
Quirk Box is about innovation and
originality. They strive on creating
concepts which are fresh, fun, have
an international appeal, original
and Quirky.
There is an oddity and sense of
innovation that is a virtue of Quirk
Box. This oddity, this quirkiness,
and this implicit need to be
original and fun is the USP for
Quirk Box.
South East Asian art, artist and
manga are strong influences in
their design education.
AWARDS AND FASHION WEEKS
Grazia Young Indian Fashion Award- Winner- Best Urban
Wear Label- India
Vogue India Fashion Award 2014- Runner Up
Top 30 Young Fashion Entrepreneurs, India- India Today
Lakme Fashion Weeks:
AW13
SS14
AW14
SS15
AW15
SS16
AW16
The 4 Ps

Promotio
Price Product Place
n
PRICE
The price range of the products sold by the brand ranges
from:
Women- Rs.480 - Rs.11500
Men- Rs.2650 - Rs.2750
Kids- Rs.700 - Rs.2200
Art Print- Rs.600 Rs.695
PRODUCT
Women
Jacket / Vest
Dresses and Kurtas
Shirts and Tops
Saree
Accessories
o Men
Shirt
o Kids
Shirt
T-shirt
Dresses
o Art Print- framed works
PLACE
Their products are available in shops in the following
places:
Mumbai
Delhi
Hyderabad
Chandigarh
Chennai
Ahmedabad
Dubai
Their products can be purchased online via their website.
They ship their products worldwide and are partnered with
FedEx and Merchant Couriers for all domestic and
international shipping.
PROMOTION
Website
Social Media
Blog
Collaborations
Fashion Weeks
Bollywood Stars
SOCIAL MEDIA
Instagram

Facebook

Tumblr
INSTAGRAM
FACEBOOK
TWITTER
BLOG - TUMBLR
FASHION WEEKS
BOLLYWOOD STARS
MARKETING
Lakme Fashion Week has
opened new markets for
Quirk Box.
The North East Fashion Fest
further lead to new
opportunities for the brand.
 The online market is growing
tremendously and Quirk Box is
highly active on Social Media
Platforms.
Digital marketing and
promotions along with
collaborations related to Art,
Fashion and Design are a few
things Quirk Box is working on
currently to expand its reach
into diverse markets across and
beyond India.
One can just place an order
from our brand new
website www.thequirkbox.com.
COLOUR TEXTURE THEMES/ PLACEMENT MOTIFS
CONCEPT

POP COARSE ART ORGANIZED CARTOON

COLOUR

POP COARSE ART ALL OVER CARTOON

COLOUR
COLOUR TEXTURE THEMES/ CONCEPT PLACEMEN MOTIFS
T

COOL COARSE ART HALF DROP ELEPHANT

COLOUR

COOL SOFT ART HALF DROP CAR

COLOUR
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

COOL SOFT FINE ART ALL OVER CAT

COLOUR

COOL SILKY FINE ART RANDOM ANIMAL

COLOUR
COLOUR TEXTURE THEMES/ PLACEMENT MOTIFS
CONCEPT

WARM , SOFT GULDASTA ORGANIZED FLOWERS

COOL &
NEUTRAL

POP COARSE FINE ART ORGANIZED STRIPES&JU

COLOUR NGLE,ICE
CREAM
,STAR&
HUMANS
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T
POP COARSE ART ALL OVER CARTOON
COLOUR

NEUTRAL SOFT ART RANDOM HUMAN

COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T
POP SOFT DREAM ALL OVER IMAGINARY
COLOUR FACTORY CREATURES

WHITE SOFT FINE ART RANDOM DOLPHIN

BASE
WITH
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T
WHITE COARSE FINE ART RANDOM SCOOTER
BASE
WITH
COOL
COLOUR

WHITE SOFT FINE ART ALL OVER FRUIT

BASE ,DIAMOND
WITH ,HEART,EN
WARM & VELOP,
COOL
COLOUR
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP COARSE FINE ART ORGANIZED CARTOON

COLOUR

POP SOFT FINE ART ORGANIZED CARTOON

COLOURS
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP COARSE FINE ART ALL OVER CARTOON

COLOUR

COOL SOFT FINE ART RANDOM BOBIN,

COLOUR BUTTONS
,TAPE,PINS,
DRESS
FORM
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP SOFT FINE ART ALL OVER CARTOON

COLOUR

POP COARSE FINE ART ORGANIZED

COLOUR
COLOUR TEXTURE THEMES/ PLACEMENT MOTIFS
CONCEPT

POP SOFT MINION ALL OVER CARTOON

COLOUR VINTAGE

POP COARSE FINE ART ALL OVER CARTOON

COLOUR
COLOUR TEXTURE THEMES/ PLACEMENT MOTIFS
CONCEPT

POP SILKY WARRIOR ORGANIZED WAR

COLOUR PRINCESS SCENES

POP COARSE WANDERLUS ORGANIZED MONUMENT

COLOUR T S
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

POP SOFT WANDERLU ALL OVER MONUMEN

COLOUR ST TS &
STRIPES

POP COARSE& WANDERLU ALL OVER HELICOPTER

COLOUR ROUGH ST &
MONUMEN
TS
COLOUR TEXTURE THEMES/ PLACEMEN MOTIFS
CONCEPT T

COOL SOFT FINE ART HALF DROP CARTOON

COLOUR

POP COARSE WANDERLU HALF DROP HELICOPTER

COLOR ST
BRAND BOARD
DESIGN BRIEF
The collection will be for the season S/S 18
womens wear, informal. The targeted market will
belong to the age group 20-30. She is a working
women with one of the following- marketing
manager, merchandising manager, model, actress
or blogger. She will belong to the upper middle
class whose income ranges from 4.8 lakhs p.a.
7.2 lakhs p.a. She loves to experiment things and
loves playing around with fashion.
CLIENT BOARD
FORECAST STUDY
Asper WGSN there are four mega trends for the
season-
Pscychotropical
Youth Tonic
Kinship
Slow Future
PSYCHOTROPICAL
The forecast that we think our brand will opt for
is psychotropical.
As stated by Lisa White, the lead on WGSN- The
Vision: S/S18 the psychotropical look will look
exotic, bright and printed, from high- definition
digital nature prints to mixed prints of plant and
animal hybrids- from peacock feathers to
psychedelic camouflage. There will also be
intelligent use of recycled plastic and post-
consumer waste will be highly innovative.