Stakeholder Mapping

Useful PowerPoint Templates

June 2007

Author(s):
Delete if Document Shared with Client

Alexander Wuensch
Jonathan Chen
Rolf Hring
Thomas Kaisr
Joshua Hubbert

 Stakeholder mapping

Stakeholder mapping

Who is a stakeholder?
Anyone who is potentially impacted by the project
Anyone who has an impact on the project

What is stakeholder mapping?

A graphical illustration of how your stakeholders are disposed towards your change project
Helps you to identify who you need to influence and what action to take

When should you use it?

Early in the project
Revisit in later stages as you evaluate efforts to improve positive attitudes and engage
stakeholders

Are there any rules?

Never print or leave your map lying about can be very sensitive!

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 Stakeholder mapping

Options for stakeholder mapping

Stakeholder table

Stakeholder importance map

Power / interest matrix

Involvement / disposition matrix

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 Stakeholder mapping

Stakeholder table

Stakeholders for Project XYZ

What they How are they What do they know/

Stakeholder What does the project
gain from impacted by think about the
Name need from them?
the project? the project? project?

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 Stakeholder mapping

Stakeholder importance map

Impacted
Parties

Influencers

Decision
Makers

Stakeholders

Note: Increasing importance toward middle of concentric circles A.T. Kearney 10/06.2007/26651d 5
 Stakeholder mapping

Power / Interest Grid

High HR/ Payroll

Power Keep
Manage
Satisfied
Closely
/ Potentially
/ Key Players
Influential

Staff

Monitor Keep
/ Marginal Informed
( minimum effort ) / Affected
Low
Power

Low Interest High Interest

Reference: Rachel Manktelow,

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 Stakeholder mapping

Involvement / disposition matrix (page 1 of 3)

Involvement
Thickness of line = strength of relationship 10
Power

Headteacher

Part-time
teacher
Parents
Chair of
Governors
Deputy head

Admin 2
LSA

Admin 1 SMT
Full-time
Governing teaching
body
staff

-5 +
Against the change 0 For the change 5
Neutral
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 Stakeholder mapping

Involvement / disposition matrix (page 2 of 3)

Involvement
Change champion;
takes personal
responsibility for
ensuring success

The enemy; taking

Willing helper;
every opportunity
anxious to lend
to undermine your
a hand
efforts

The cynic; fires

Fence sitter;
cheap shots to test
not engaged;
your resolve
waiting to see
how it goes

Against the change Neutral For the change

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 Stakeholder mapping

Involvement / disposition matrix (page 3 of 3)

Client Example

Actual Degree of
Involvement in Decision

Little power
Great power
Weak relation
Strong relation

Against the change Neutral For the change

Source: xxxxx
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