Food & Beverages

Case Study

Kahina Amir
Margot Jacquet-Lesur
Marc-Antoine Makumbu
Mohammed Amine Bekkal
 Introduction
French company of food and Beverages products created in 2004.

Mission Statement Values Statement

finding the dream Authenticity
recipe for a product. Friendship
And after that Modernity
finding the partner
who would be able to
make it.

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 Strategy
to break the traditional rules of the communication

They organize different events (launching products in the street) -

The company decided to settle in The US in order to become an
international company and to repeat the key success of France.

The company wants to establish a familial relationship with the

customer

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 Porters Five Forces
Entry Threat
High

Buyer Supplier
Rivalry
Power High
Power
High Low

Subsitute Threat
Low
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 SWOT Analysis
Strengths Weaknesses
A strong distinctive capacity of the brand Little structure in development
which is completely embodied by its two High prices (premium products)
founders. Limited target (15-25 years old)
A young and innovative image Limited product range in comparison
Innovative communication-
Natural, fresh and good quality products
Entrepreneurship spirit
Marketing based on humor
Implantation in mass distribution sector

Opportunities Threats
Trend of healthy food Economic recession
Globalization Competition with big firms
Decrease on customers purchasing power
Increase on raw materials prices

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 Introduction
Chinas second largest food conglomerate

Mission Statement Value Statement

to expand internationally Bright Food stands for
so as to become a safe and high quality
worldwide platform products, sourced
company in the food locally
industry.

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 Competition Analysis

Bright food has companies Bright Food products

at each level of the food justifies an important
manufacturing process, presence in the Chinese
from the agricultural stage market
to the distribution.

Bright food keeps Bright food is particularly

investing in foreign well know for its dairy
markets, especially in the products.
USA, Australia, New
Zealand, Southeast Asia
and Europe.

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 SWOT Analysis

Strengths Weaknesses
A huge presence and influence in the SANLU case
Chinese market with different partners 2008 Chinese milk scandal
benefits from the well know of its
overseas newly acquired
subsidiaries/companies
important financial resources

Opportunities Threats
Increased production efficiency Increasingly competitive food and
Improvement of quality standards beverages industry in China
bad reputation from the scandal

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 Core Competency

Solid network at different levels of the

productions process in China

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 Presentation

Kraft heinz is the result of Kraft Foods and Heinz merger in 2015

the fifth-largest food and beverage company in the world.

Mission Statement Values Statement

To Be the Best Food Consumer first
Company, growing a Innovation
better World Quality
Integrity
Ownership

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 Strategy

Big Bet innovation

Investment in working media

Building an aggressive sales team

Expansion

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 Porters Five Forces
Entry Threat
Low

Buyer Supplier
Rivalry
Power High
Power
Medium Low

Subsitute Threat
Medium
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 SWOT Analysis
Strengths
International presence
Strong Brand name and diverse
product portfolio
Strong distribution channels
Strong Healthy growth with strong
financials
Opportunities
Expansion of Business to emerging
Demand for healthier products
Weaknesses
Kraft Heinzs product recalls
Weighing the increasing costs of raw
materials
Food products have a limited shelf life
Threats
Increase in regulations in food industry
Intense Competition
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 Presentation

Nestl S.A. is a Swiss transnational food and drink company

headquartered in Switzerland.
447 factories, operates in 194 countries, and employs around
339,000 people.

Mission Statement Vision Statement

Nestls mission is to propose to
its clients, a large range of
products point of reference, in
term of quality, pleasure and
security.
Nestls aim is to keep on
innovating so as to provide its
consumers with high quality
and safe products

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 Porters five forces model
Entry Threat
Low

Buyer Supplier
Rivalry
Power High
Power
High Low

Subsitute Threat
High
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 SWOT Analysis
Strengths
leadership position in the market
Strong relationship with retailers
owns a huge variety of brands
strong R&D capabilities to innovate
one of the most recognized and
trusted brands
Opportunities
Growth in online retail
growing middle class in countries such
as China who demand high quality
products Nestl is producing
growth opportunities in consumer
healthcare
Weaknesses
giant retailers with competitive prices
huge advertising campaigns which lead
to massive marketing costs.
Threats
traditional advertising reaching its limits
because of the new technologies
the growing use of different retail
channels such as Amazon Prime
pressures from large retailers to cut off
the prices
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 Strategy

The creation of Nestl Nutrition

foreign direct investment in dairy and other food

businesses

strategic partnerships with other large companies.

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 Core competency

Operational Efficiency

Whenever, wherever and however

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Industry Recent Trends

Changing
Customer Food Safety Technology
Preferences

Food Mergers
E-commerce
Sustainability &Acquisitions

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Thanks!
Any questions?

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