INTRODUCTION TO DIGITAL

HEALTH CARE SYSTEM

DOCTORI DUNIYA DOTCOM PVT LTD

For updated information, Submitted by-

Visit www.doctoriduniya.com Doctoridunia.com
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CONTENT

1- INTRODUCTION TO THE INDUSTRY

2-MARKET SIZE
3-SCOPE
4-INVESTMENT
5-GOVERNMENT INITIATIVES
6-OPPORTUNITIES
7-SUCCESS STORIES
8-NEED OF DOCTORIDUNIYA.COM
9-WHY US
10-OUR MISSION
11-OUR VISION
12-OUR VALUES
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CONTENT

13-OPERATIONAL PLAN
a) Business Structure
b) Financial Planning for year 2014-
2017
14-Marketing strategies
15-Marketing plan
16-Patient Conversion & Information
required every months.
17-Volunteers required from each
districts.
18-Role of Call Centre
1.Patient Relationship Manager
2. Volunteer Relation Manager
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CONTENT

19-Role of Campaign
Manager(Volunteer Coordinator)
20-Role of Business Development
Manager
21-Future Plans of Doctori Duniya
Dotcom Pvt ltd
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The doctor-to-patient ratio for India, as per the Medical

Council of India, stands at 1:1,674

Hospitals bed for every

Health care market size- 1050 Patients in 2015
2016
USD 110
BILLION 196312
Number of 3601 AYUSH
Hospitals in Hospitals
India

156926-
Number of
Subcenters 2015
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Introduction to the Industry

Healthcare has become one of Indias largest sectors - both in terms of revenue
and employment.
Healthcare comprises hospitals, medical devices, clinical trials, outsourcing,
telemedicine, medical tourism, health insurance and medical equipment.
The Indian healthcare sector is growing at a brisk pace due to its strengthening
coverage, services and increasing expenditure by public as well private players.
The Government, i.e. public healthcare system comprises limited secondary
and tertiary care institutions in key cities and focuses on providing basic
healthcare facilities in the form of primary healthcare centers (PHCs) in rural
areas.
The private sector provides majority of secondary, tertiary and quaternary care
institutions with a major concentration in metros, tier I and tier II cities.
 Market Size

The overall Indian The Healthcare

healthcare market is Information Technology
worth around US$ 100 (IT) market which is
billion and is expected to valued at US$ 1 billion
grow to US$ 280 billion by currently is expected to
2020, a Compound Annual grow 1.5 times by 2020.
Growth Rate (CAGR) of
22.9 per cent.
Note-India has predicted that with increased digital adoption, the Indian
healthcare market, which is worth around US$ 100 billion, will likely grow at a
CAGR of 23 per cent to US$ 280 billion by 2020.
 Scope
There is a significant scope for enhancing healthcare services considering that
healthcare spending as a percentage of Gross Domestic Product (GDP) is
rising.
Rural India, which accounts for over 70 per cent of the population, is set to
emerge as a potential demand source.
India requires 600,000 to 700,000 additional beds over the next five to six
years, indicative of an investment opportunity of US$ 25-30 billion.
Given this demand for capital, the number of transactions in the healthcare
space is expected to witness an increase in near future.
The average investment size by private equity funds in healthcare chains has
already increased to US$ 20-30 million from US$ 5-15 million.
 Investments

The hospital and diagnostic centers attracted Foreign Direct Investment (FDI) worth US$
4.09 billion between April 2000 and September 2016, according to data released by the
Department of Industrial Policy and Promotion (DIPP).
Some of the major investments in the Indian healthcare industry are as follows:
INSTITUTE LOCATION INVESTMENT

Max Healthcare New Delhi 320 CRORE(US$ 48

million)

OrbiMed Kolkata US$ 40 million

Abraaj Dubai 1500crore

(US$ 225 million)
Practo tech Bengaluru US$ 55 million
raised
SigTuple Tech pvt ltd Bengaluru US$ 5.8 million
raised
Rs 250-300 crore (US$
Orix corp Japan 37.5-45 million).

Gamma group U.A.E 3,000 crore (US$

449.68 million)
INSTITUTE LOCATION INVESTMENT

TPG Growth San Francisco Rs 220 crore (US$ 33

million).

Aster DM Healthcare Dubai Rs 600 crore (US$

88.94 million)
CDC UK US$ 48 million

Sanofi- India Rs 90 crore (US$ 13.34

Synthelabo million)
Portea Medical Bengaluru Rs 247 crore (US$
36.62 million) raised

Attune Tech Chennai US$ 10 million

pvt ltd

Pluss Gurgaon US$ 1 million

raised
 Government Initiatives
India's universal health plan that aims to offer guaranteed benefits to a
sixth of the world's population will cost an estimated Rs 1.6 trillion
(US$ 23.72 billion) over the next four years.

Some of the major initiatives taken by the Government of India to promote

Indian healthcare industry are as follows:

The NITI Aayog (National Institute for

Transforming India) seeks to bring reforms in
Indias public health system like outsourcing
primary healthcare to private doctors and
promoting competition between government
and private hospitals at the secondary level.
Government of West Bengal has introduced G1 Digital Dispensary, which aims to
provide people from rural areas access to primary healthcare services.
A unique initiative for healthcare 'Sehat' (Social Endeavour for Health and
Telemedicine) has been launched at a government run Common Service Centre (CSC) to
empower rural citizens by providing access to information, knowledge, skills and other
services in various sectors through the intervention of digital technologies and fulfilling
the vision of a Digital India.
Mr J P Nadda, Union Minister for Health & Family Welfare, Government of India has
launched the National Deworming initiative aimed to protect more than 24 crore
children in the ages of 1-19 years from intestinal worms, on the eve of the National
Deworming Day.
The E-health initiative, which is a part of Digital India drive launched by Prime Minister
Mr Narendra Modi, aims at providing effective and economical healthcare services to all
citizens. The programme aims to make use of technology and portals to facilitate people
maintain health records and book online appointments with various departments of
different hospitals using eKYC data of Aadhaar number.
8 startups creating a difference in the
digital healthcare space
eKincare: Founded in 2014 by Kiran Kalakuntla and Sunil
Motaparti, Hyderabad-based eKincare helps users encrypt
their health records and keep it on the cloud.
Medibox Technologies: Founded by Bhavik Kumar and Kapil
Kanbarkar, Bengaluru-based Medibox allows patients to
search for healthcare facilities such as pharmacies, hospitals
and blood banks across India.
Medikabazaar: Founded in 2015 by IIM alumnus Vivek
Tiwari, Mumbai-based Medikabazaar is a marketplace for all
medical and healthcare needs.
 Medical Unique Identity: Founded by Mayank Harlalka,
Bengaluru-based Medical Unique Identity manages personal
health information to deliver quality healthcare to the
public.
Thrymr Software: Founded in 2013, Hyderabad-based
Thrymr Software is a cloud-based platform for healthcare
delivery. It has two products MedNetwork and eRx.
Rxpress: Founded in 2015 by Madhur Gopal, Bengaluru-
based Rxpress is a comprehensive healthcare management
app that offers a plethora of services, like uploading
prescriptions and buying medicine, pathlab medical tests,
homecare, physiotherapy, doctor consultation, making
available medical devices and equipment, and OTC products.
 BookMEDS.com: Founded in 2013 by Mohammed Abubakr,
Subathra Santanam, and Sajid Sikander, Hyderabad-
based BookMEDS is an e-commerce portal for medicines and
medical products. The product categories include orthopedic
care, home care, mother and baby care, medical gadgets,
hospital equipment, contraceptives care, protein
supplements, fitness and sports, homeopathy and Ayurveda,
ENT, eye, and dental care.
Navia Life Care: Founded in 2015 by Kunal Kishore
Dhawan,Gaurav Gupta and Shourjo Banerjee. Delhi-
based Navia Life Care is a mobile application-based health
management platform that visualises treatments in calendar
and list views to effectively manage planning of treatments.
 Need of Doctori Duniya Dotcom Pvt
Ltd
Health is not everything but everything else is nothing without health. We
often take our health for granted and do not realize its value until it is lost.
Thus it is our responsibility to protect and promote health which is the
need of the hour. According to the World Banks 2012 data, there is only
one doctor for 1700 people in India. Currently, Indian rural health care
faces a crisis compared to any other sector. There is a lack of
infrastructural setup, availability of health staff and men power, reluctant
community participation, effectiveness of the primary health care, quick
and immediate medication, accessibility of good health care services to
rural people. The only way which could lead to the goal of health inclusion
is by incorporating impoverish needy and rural population through
community participation. With the help of mobile and internet
technologies we can bridge this gap efficiently and effectively.
We have identified the problem and set our feet towards HEALTHY INDIA
through a digital health care startup started by DOCTORI DUNIYA DOTCOM
PVT LTD.
 Why Us

DOCTORI DUNIYA DOTCOM PVT LTD is a fastest growing startup company in the digital healthcare space .It
is recognized by the Department of Industrial Policy and Promotion in STARTUP INDIA plan of Government
of INDIA (Ministry of Commerce and Industry).
It is a network of renowned doctors, Specialty and Super specialty hospitals, clinics and diagnostic centers.
It provides healthcare services to patients and consumers with the help of a digital health care system
running online HELP KARO. It has its own SMS gateway platform through which any patients can send
their information and ask for the immediate medical assistance. The digital health care system includes a
huge volunteers network HELP KARO which is managed and controlled by the members of the call
centre team.
Doctori Duniya Dotcom Pvt Ltd works like a companion for patients and their attendants through its huge
volunteer network HELP KARO.
Startup HELP KARO manages its patients digitally and delivers all services from home to hospital. It
monitors and assists patients in hospital .After the treatment process it arranges proper follow up of the
patients and monitors their conditions digitally. Doctori Duniya Dotcom Pvt Ltd especially focuses on the
people of rural and remote areas where medical service is weaker . we informs about the benefits and
facilities of ours digital and innovative healthcare services. Its objective is to provide concerned and
specialist doctors at early stage of the disease that helps patients to save their precious time and money.
Our Mission
To provide authentic and required information
about healthcare services to concerning
patients and to facilitate and assist them
throughout the treatment process with the
help of the digital tool HELP KARO by
keeping their medical privacy and
confidentiality. Its mission is to help medical
industry for ethical practice and to uplift
health status of rural people in the society.
 OUR MISSION-
To provide authentic and required information
about healthcare services to concerning patients
and to facilitate and assist them throughout the
treatment process with the help of the digital
tool HELP KARO by keeping their medical
privacy and confidentiality. Its mission is to help
medical industry for ethical practice and to uplift
health status of rural people in the society.
OUR VISION-
To render best healthcare services to people who
are deprived of good healthcare facilities through
our innovative and digital tool HELP KARO. we
envision a healthy and stress free world.
OUR VALUES-
Transparency
Ethical Practice
Responsiveness
Approachability
Patient-Centered
Patient-Focused
Patient-Satisfaction
Teamwork
Economical treatment
 Operational Plan

Director

Mentor

Centre Head

Business
Volunteer Call Centre Human Resource Digital Marketing
Development
Campaign Head Controller Manager Manager
Manager

Volunteer
Patient Relation
Campaign
Manager
Manager

Volunteer
Relation Manager
Total employees required for the financial year of
2017- 2018.
Designation No of Employee required
Centre Head 1
HR Manager 1
Business Development Manager 3
Digital Marketing Manager 1
Volunteer Campaign Head 1
Volunteer Campaign 12
Manager(for 10 Districts)
Call Centre Controller 1
Patient Relation Manager (Day 5
& Night)
Volunteer Relation Manager 4
Peon 1
Security Guard 1
Total Employees 31
Financial Planning for year 2014-2017

Total Budgeting 70 Lacks

Yearly Salary of Employees 42 Lacks/year
Office Expense 7.50 Lacks/Year
Advertisement in Print Media 5 Lacks/Year
Advertisement in Social Network 2.5 Lacks/Year
Advertisement in Electronic 3 Lacks/Year
Media (FM & Radio)
Advertisement in Camps in 5 Lacks/Year
Remote areas
Broachers, Banner, Pam plate, 5 Lacks/Year
Hoardings ,Reminder Cards
 Marketing Strategies
To achieve the goal of 1 Lack volunteers in current year.
To achieve the goal of closing cases by the value of 50
lacks.
Cover all the specialist and super specialty doctors and
hospitals.
Cover all the 10 Districts.
a)Gorakhpur b) Basti c) Santkabir nagar d) Deoria
e) Siddhartnagar f) Maharjganj g) Kushinagar h) Siwan
i) Chapra j) Gopalganj
Marketing Plan
Patient Conversion & Information required every months.

No of Closed Patient Convers

Months Revenue Total
information OPD IPD Diagnostic ion %

Apr-17 256000 490 137 18 13 168 34

May-17 366080 637 178 23 17 218 34

Jun-17 475904 828 232 30 22 284 34
Jul-17 618675 1077 301 40 29 369 34

Aug-17 804278 1399 391 51 37 480 34

Sep-17 1045561 1819 509 67 48 624 34

Oct-17 1359229 2365 661 87 63 811 34

Nov-17 1766998 3075 860 113 82 1054 34

Dec-17 2297098 3997 1118 147 106 1370 34

Jan-18 2986227 5196 1453 191 138 1782 34

Feb-18 3882095 6755 1889 248 179 2316 34

Mar-18 5046724 8782 2455 323 233 3011 34

Sheet above show that we need at least 1000
information from each district to achieve the revenue
of 50 lacks per Months.
Volunteers required from each districts.
From 10 Districts we need 668 Volunteers per months
from each districts to achieve 1 lacks volunteers till
March 2018.
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Role of Call Centre

1.Patient Relationship Manager

Try hard to convert all the leads into patients.
Higher conversion ratio.
Track all the reminder patient
Special focus on surgical patient
Denied call will be taken follow up once in a months
More focus on night shift
Night calls should be checked and call in morning.
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2.Volunteer Relation Manager

Update and activate all the details given by District
coordinators.
Call all the volunteers updated by District Coordinators.
Calls old volunteers time to time.
Call active volunteers time to time
Making new volunteers over the calls.
Resolve all queries of Volunteers
Call volunteers to request the rewarded money.
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Role of Campaign Manager(Volunteer Coordinator)

Meeting with people and motivate them to register as a volunteer
with us in their area.
Get the information of patient from volunteers in their area.
Achieve the target given by company.
As per companys requirement for this financial year each districts
has to generate at least 1000 information of patients & 670
Volunteers each month to achieve the goal of company.
Work in the sink with call centre.
Be an active part of the camps and promotional activities done buy
the company in their area in future.
Role of Business Development Manager
Building a network of best hospitals, clinic, and diagnostic centers.
Tai-ups with Specialty and super specialty doctors on our panel.
Making healthy relation with Hospital, clinic, Diagnostic centre owners and
doctors.
Be in touch with referral doctors for referral cases.
Submission of bill and collection of payment.
Organizing camps in our panel Hospitals.
Maintaining the average of 10 calls per day including new calls, follow up calls,
referral calls (Bill submission & payment collection & General Meetings with
existing Hospitals & Doctors excluded).
Maintaining all the sheets as follows.
Master Sheet
Daily reporting Sheet
Specialty & Super specialty wise Review Sheet months wise and year wise
No of calls details and agreement done daily and monthly wise
Agreement done V/S Targeted sheet
Expense Sheet.
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Future Plans of Doctori Duniya Dotcom Pvt ltd

In current financial year doctori duniya is going to open

our offices in respective Zones.
Lucknow Zone
Varanasi Zone
Kanpur Zone
Noida Zone
Jhansi Zone
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