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@ocial aspect
‰ Major influence
‰ Large segments to cater to .
‰ Globalization a major tool for success.
‰ üositive outlook for the traditional and conservative audiences

Technological advances
‰ Modern information technological advancement resulted in fast gowth
‰ Technological advancement resulted in increased spending and research for
innovation

Legal environment
‰ The media industry not highly regulated .
‰ Laws and regulations which are enforced for the industry to comply.
‰ The government recently reduced laws so as not to hinder competition in the
face of increasing global challenges from the external markets.
‰ Legislations such as anti-piracy laws have been enacted and the government
tries to enforce the fully even though it is difficult
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˜ †arrier to entry5 $


 
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˜ †argaining power of †uyers53" 


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˜ †argaining üower of Consumer (High)
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